Vintage shopping is the most sustainable way to buy fashion. That’s because when you buy something from a vintage shop, or similarly from a charity shop or online resale stores such as Depop or Vestiaire Collective, you’re not creating demand for new stock – you’re recycling and reusing someone else’s pre-loved gems.
We know it can feel a little overwhelming, vintage shopping – but trust us, the endless rails of endless tat and the recognisably musky smell stereotypes do not apply to the following vintage shops in London that we found are the absolute best. Shopping from vintage stores also allows a wider breadth of choice. Rather than sticking to high street shops that sell only what’s on trend now, vintage shops offer fashion that has been on trend in other era’s (and we all know that trends from past eras are constantly coming back around), it gives you more individuality, and you can often find rare pieces from designer brands. If this sounds as up your street as it is ours, and you want to dip your toes into the wonderful world of vintage shopping without any of the hassle of sifting through tat to find one potential great piece, this is the guide for you. We present to you, a round up of the best vintage shops in London, to streamline your shopping process.
The Best Vintage Shops in London
Sitting on Golborne Road where vintage fashion lovers can find multiple brilliant vintage stores such as Emma Goldman Vintage & Costumes listed below, is Found and Vision. They sport a rich selection of designer brands such as Pucci, Dior, Loewe and Saint Laurent. Proving that vintage shops don’t have to be overwhelmingly full of tat, you’ll be enticed to walk inside once you notice the well-designed window displays. 104 Golborne Road, W10 5PS
What began as a popular stall in the markets of Portobello Road and Camden is now the official ‘Outfitters to the Independent’ as they say, Reign Vintage’s stores in London and Oxford are carefully curated to only include premium items. Their Instagram is a great source of vintage fashion inspiration too. Their designer fashion offering boasts labels such as Chanel, Versace, Stone Island, Vivienne Westwood, and many more. London: 12 Berwick Street, Soho W1F 0PN. Oxford: 136 Cowley Road OX4 1JJ
You might not be able to get your hands on the special archive pieces founder Jeff Ihenacho keeps aside for his VIP regulars such as Kate Moss and Sienna Miller, but visit this vintage shop on Portobello Road, quote any era to the knowledgeable staff and find unique one of a kind pieces to spruce up your winter wardrobe. 259 Portobello Road, London W11 1LR
This is the vintage shop to go to if you’re looking for a really rare and special piece of clothing, jewellery or an accessory for a special occasion. 90% of everything they sell is a pre-loved designer piece, and whilst the prices aren’t as cheap as chips, the quality of their offerings make the boutique well worth a visit. They also offer repairs and alterations for your own vintage bits. 64 Fulham High Street, SW6 3LQ
The first place you’ve gotta go for vintage fashion is no doubt Brick Lane. Head to Serotonin, a kitsch, curated treasure trove of designer vintage. Their selection of trousers is wondrous but the display isn’t cluttered – the perfect beginning for a vintage-shopping virgin. Seratonin Vintage London, Brick Ln, Weavers, London E1 6SA
From fur to accessories, tweed to eveningwear, Emma Goldman in Notting Hill is a must-visit pit stop for vintage fashion. They specialise in iconic British brands such as Burberry and Barbour, so go grab a gem and take inspiration from their lookbook online. 112 Golborne Road, Notting Hill, London W10 5PS
Since hitting the streets of Toronto back in 2003, House of Vintage can now also be found on Brick Lane and in Hackney, and is ideal for those wanting a wardrobe made up of 1940’s, 50s and 60s pieces. 4 Cheshire Street, E2 6EH and 28 Amhurst Road, E8 1JN
Blackout II in Covent Garden is a vintage lovers’ heaven spread over two floors. Having been there for 20 years, these guys know what they’re doing, so bring a full wallet and enjoy the selection of bits and bobs from the 20s to the 80s. Blackout II, 51 Endell Street, Covent Garden, London WC2H 9AJ
From coats to dresses, jumpers to shirts, there really is something for everyone at Beyond Retro. Its stores are easily accessible from the high streets of London and offer a huge selection of men’s and women’s vintage fashion and accessories. Stores in Soho, Dalston, on Brick Lane and in Brighton