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British B Corp Businesses That Are Changing The World

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Meet the inspiring British brands that are a powerful force for good

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British B Corp Businesses

With greenwashing everywhere and many companies jumping on the eco-bandwagon without doing their due diligence, it can be hard to know which companies are truly ethical and sustainable – and where’s best to spend your money.

Enter the B Corp Certification, a mark only given to companies who have passed the strictest and most rigorous tests to show that they meet the ‘highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.’ It’s about the overall positive impact a brand is making on the world, and is certified by Standards Analysts from the third-party, non-profit organisation B Lab.

What is a B Corp?

A B Corp business is one that’s a bit different from the norm. To gain certification, a business has to demonstrate that it is actively working towards reducing inequality and poverty, building communities and healthier environments, and creating high-quality jobs that give employees dignity and purpose.

To date, there are now 3,500 B Corp companies in 150 industries around the world. The end goal? To transform the business world into one that has people, planet and purpose at the heart of everything it does. ‘We envision a global economy that uses business as a force for good,’ says the B Corp website.

A global movement that grows every year, there’s now some seriously impressive British B Corp brands – from beauty to travel – getting in on the action.

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  • fragrances

    Aromatherapy Associates

    Passionate about the therapeutic powers of essential oils, Geraldine Howard and Sue Beechey founded Great British Brand Aromatherapy Associates in 1985 with a small number of therapeutic-grade products and treatments. Thirty-five years later, the brand is still beloved for its hand-blended formulations, which now encompass everything from candles to hair care.

    It became a B Corp in 2020, for its social and environmental performance, accountability and transparency. ‘It’s not just about being best in the world: it’s about being best for the world,’ explains CEO Anna Teal.

    aromatherapyassociates.com

  • Dash

    Dash Water

    Created as a way to help our huge food waste crisis, Dash Water was started by Jack Scott and Alex Wright in 2017. Their vision? To create a healthy and sustainable drinks brand made from sparkling water infused with ‘wonky’ fruit and vegetables which would otherwise go to waste.

    The Great British Brand 2021 also became a B Corp in 202o. ‘Sustainability has always been at the forefront of what we do and we’re proud to have passed the assessment to join B Corp’s global network of progressive businesses, putting social and environmental concerns at the heart of what they do and adhering to strict standards of transparency and accountability,’ says Scott.

    dash-water.com

  • Fenton

    Fenton

    Founded in 2019 by Laura Lambert, British jeweller Fenton specialises in ethically and sustainably sourced coloured gemstones as an alternative to traditional diamonds. Customers can select from a varieties of gems, metals and cuts to create their own unique rings.

    Fenton was recently awarded the covetable B Corp status thanks to its impressive 10-part responsible sourcing manifesto. The pillars include sourcing from world leaders in ethical mining, and from companies and countries that actively support the local habitat and environment. It’s a game-changing premise – and one that offers an alternative for today’s discerning fine jewellery customers. fentonand.co

  • bird eyewear

    Bird

    The first and only Certified B Corp eyewear brand in the UK, Bird was founded in Devon in March 2017 by three brothers: Ed, Paul and Lawrence Bird.

    It uses sustainable materials such as certified woods, bio-based acetate and recycled aluminium for its frames. For every pair sold, it distributes solar light to remote communities in Africa through its Share Your Sun partnership with poverty and climate change charity SolarAid.

    Bird is also passionate about creating a circular economy. While you can compost its biodegradable bamboo and wooden frames, its laminated wood/aluminium frames can be separated and the aluminium layers recycled as normal. It also has a recycling programme, whereby customers can send back old frames and get 50% off their next pair.

    findyourbirds.com

  • joro experiences

    Joro Experiences

    Earlier in 2021, Joro Experiences became the first small travel company in the UK to achieve coveted B Corp status. To do so, the boutique luxury travel brand demonstrated its commitment to reducing its carbon output and working with responsible partners and suppliers.

    The brand is headed up by explorer and philanthropist Justin Packshaw, serial traveller Henry Comyn, and Duncan Over, started out in the British Army before managing luxury safari camps in Africa. Together, they craft bespoke, immersive trips for clients, combining a sense of exploration and adventure with a real luxury feel.

    joroexperiences.com

    Photographer: Matt Waterston

  • DAME

    DAME

    DAME is revolutionising the period product industry. Founded by Celia Pool and Alec Mills in 2015, the British brand invented the world’s first reusable tampon applicator in 2018 (which went on to win a prestigious Dezeen design award) and has followed up with its own organic tampons and reusable sanitary pads. There’s already a waitlist for the upcoming range of period pants.

    DAME’s ethos is based on three central tenets: sustainability, accessibility and acceptability – making periods part of everyday conversations. ‘Certifying as a B Corp is so important to us,’ says Pool. ‘It’s confirmation of our founding belief – that to make a lasting and effective positive impact on a global scale, we need to harness the power of business. Tackling social and environmental issues should not be a choice for business, it’s a must. Our planet is under immense pressure. We must act now, there’s no time to waste.’

    wearedame.co

  • finisterre

    Finisterre

    Cornwall-based Finisterre is a pioneering outdoor brand, started by and for lovers of the sea. Sustainability has been at the heart of its USP since it was founded by Tom Kay in a small surf shop in St Agnes in 2003.

    Since then, the B Corp has created its own British flock of 300 Merino wool sheep for knitted jumpers and base layers; created Leave No Trace biodegradable plastic bags; and pioneered a modest Seasuit to encourage more women from conservative countries into surfing. It’s also trying to create the world’s first recyclable wetsuit.

    finisterre.com

  • BeautyKitchen

    BeautyKitchen

    With a mission to create the most effective, natural and sustainable beauty products in the world, BeautyKitchen was founded by Jo Chidley in 2014 after she struggled to find eco-friendly products that actually work.

    ‘To become a Beauty Kitchen product, it has to do three things: first, it has to really work – because at the end of the day, that’s what we all want,’ says Chidley. ‘Second, it has to get those great results with only 100% natural ingredients. And third, it has be sustainable, both inside and out. Every product in our range ticks all three of these boxes and that’s our promise.’

    beautykitchen.co.uk

  • BOL

    Founder of BOL, Paul Brown, was inspired by a trip to California to do something amazing with food, and encourage people to eat more plants.

    In 2015, this ended up becoming BOL, a company that makes delicious tasting, healthy ready meals while also supporting the planet.

    Since it began, it has served over 35 million portions of veg, and donated 100% of its first year profits to Action Against Hunger. It has also developed 95% plastic-free packaging, and is planting the first trees in its BOL forest.

    BOL became a certified B Corp in March 2021. ‘Being a responsible business has been part of our DNA since the very start of BOL Foods and everyday is a new opportunity to do our bit for the planet and work on being the very best version of our brand and business,’ says the company. ‘Becoming B Corp was the right “next step for us”, making a formal commitment as a business to protect both people and planet.’

    bolfoods.com

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