Roxanne Lowit - Naomi Campbell, Christy Turlington and Linda Evangelista, Paris, 1990. Image © Roxanne Lowit.

Claudia Schiffer Celebrates ‘90s Fashion in a New Photography Book

Culture /


A look back at one of fashion's most important decades

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Looking back, the ’90s feels like the golden era of fashion. Double denim, scrunchies and slip dresses reigned supreme, spearheaded by the first generation of supermodels – one being Claudia Schiffer, who has captured the spirit of a decade in a deliciously nostalgic new photography book.

Titled Captivate!, the coffee table book celebrates the glamorous heyday of the ’90s, which saw models like Naomi Campbell, Cindy Crawford and Kate Moss rise to fame. German-born Schiffer started modelling in the late ’80s, but her big break came after being discovered by photographer Ellen von Unwerth – and consequently, Karl Lagerfeld – in the early ’90s.

Herb Ritts - Claudia Schiffer, Palmdale, California, 1992. Image © Herb Ritts Foundation, courtesy Camera Work.

Herb Ritts, Claudia Schiffer, Palmdale, California, 1992. Image © Herb Ritts Foundation, courtesy Camera Work.

The release of her book comes at a time when ’90s nostalgia is at an all-time high. Milan Fashion Week was hot on poker-straight hair, sheer dresses are all the rage (think Kate Moss circa 1993), and – to the dismay of many – low-rise jeans are back on the scene.

Featuring 130 photographs from across the decade, Captivate! accompanies a new exhibition at Düsseldorf’s Kunstpalast museum, which Schiffer spent lockdown curating. It includes snaps from the top photographers of the time, such as Herb Ritts, Karl Lagerfeld, Peter Lindbergh and Mario Sorrenti, as well as never-before-seen images from Schiffer’s own personal archive.

Here we share a peek inside.

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Ellen von Unwerth, Claudia Schiffer, Viareggio, Italy, 1989 for Guess Jeans. Image © Ellen von Unwerth.

Ellen von Unwerth, Claudia Schiffer, Viareggio, Italy, 1989 for Guess Jeans. Image © Ellen von Unwerth.

Doug Ordway, ‘Golden Girls’, backstage at Versace RTW Fall 1994. Image © Doug Ordway.

Doug Ordway, ‘Golden Girls’, backstage at Versace RTW Fall 1994. Image © Doug Ordway.

Herb Ritts - Helena Christensen, Claudia Schiffer, Stephanie Seymour, Christy Turlington, Naomi Campbell, Hollywood, 1993 for Vogue US. Image © Herb Ritts Foundation, courtesy Camera Work.

Herb Ritts: Helena Christensen, Claudia Schiffer, Stephanie Seymour, Christy Turlington, Naomi Campbell, Hollywood, 1993 for Vogue US. Image © Herb Ritts Foundation, courtesy Camera Work.

Patrick Demarchelier - Christy Turlington, 1990 for Vogue UK. Image © Patrick Demarchelier.

Patrick Demarchelier, Christy Turlington, 1990 for Vogue UK. Image © Patrick Demarchelier.

Ellen von Unwerth - Kate Moss, Paris, 1995 for Vogue US. Image © Ellen von Unwerth.

Ellen von Unwerth, Kate Moss, Paris, 1995 for Vogue US. Image © Ellen von Unwerth.

Arthur Elgort, Beverly Peele and Naomi Campbell, 1993 for Vogue US. Image © Arthur Elgort.

Arthur Elgort, Beverly Peele and Naomi Campbell, 1993 for Vogue US. Image © Arthur Elgort.

Juergen Teller, ‘Young Pink Kate’, London, 1998. Image © Juergen Teller, All Rights Reserved.

Juergen Teller, ‘Young Pink Kate’, London, 1998. Image © Juergen Teller, All Rights Reserved.

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Main image: Roxanne Lowit, Naomi Campbell, Christy Turlington and Linda Evangelista, Paris, 1990. Image © Roxanne Lowit. 

Captivate! is out now, £49.99