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Kids’ Style: What the Royal Children Wear

Fashion /

Kids’ Style: What the Royal Children Wear

With the Duke and Duchess of Cambridge announce they are expecting their third child, we find out which kidswear brands have the royal seal of approval...


Congratulations are in order again… Ever wondered which kidswear brands are top of the Duchess of Cambridge’s shopping list for the royal children? If you haven’t seen Kate in your local branch of Mothercare, or bumped into the Prince buying baby-grows in Gap Kids, fear not. In celebration of the Duke and Duchess of Cambridge expecting their third child, we bring you the royals’ favourite children’s clothes designers… 

What do the royal children wear?

Amaia Kids

Prince George wore an Amaia jumper for his first meeting with sister, Princess Charlotte. That’s pretty important stuff. Princess Charlotte has been spotted with hair accessories by the brand. Amaia was founded by mums Segolene and Amaia who moved from France and Spain respectively to London where they set up the brand.

Prince George Pepa & Co Outfit

Prince George in Pepa & Co for his official 3rd birthday pictures

Rachel Riley

Inspired by the 40s, 50s and 60s, Rachel Riley creates luxury children’s clothes in beautiful prints and classic styles. Prince George wore dungarees by the British designer for his first official engagement, a very important Plunket play date in New Zealand. Read our ‘At Home with Rachel Riley’ interview, here.

Pepa & Company

To date, Princess Charlotte and Prince George have worn this label 8 times. Princess Charlotte’s hand-smocked dress worn for a party in Canada was an instant sell-out item (see below). Like most of the royals’ preferred brands, Pepa & Company offer beautiful classic styles.

Pepa & Co Princess Charlotte Dress

Doña Carmen

Both Prince George and Princess Charlotte have been spotted in Doña Carmen pieces; the little Prince in red corduroy shorts and Princess Charlotte in shoes.

Les Petites Abeilles

Not only have Prince George and Princess Charlotte worn pieces by Les Petites Abeilles, but the owner and creative director is none other than Princess Désirée von Hohenlohe. The latest collaboration is with YOOX for an exclusive Summer Sports Capsule Collection. It features swimming, hiking, tennis and sailing dedicated looks.

Olivier Baby

Princess Charlotte wore a cashmere cardigan on her first birthday. Olivier Baby is run by two sisters who hand-knit the samples and test the clothes on their five children (who often also feature in the brand’s campaigns) and the cashmere cardigans make for perfect presents.

Designer kidswear

M & H

Luxury Spanish baby and toddler clothes in simple, classic designs. Princess Charlotte wore a dress by the brand for the Queen’s birthday photo.

Fina Ejerique

Another Spanish brand the royals love. Prince George wore knitwear by Fina Ejerique for the Queen’s birthday photo.

Wild & Gorgeous

Wild & Gorgeous Prince George Jumper

Prince George has been seen sporting a lovely Wild & Gorgeous jumper (£65, above), which is, coincidentally, named the ‘Harry’ believe it or not. The duo behind the lovely British brand began with gorgeous clothing for girls and later expanded to feature great clothes for boys too. We’re sure Prince George is chuffed they did…

Read more about the brand’s co-founder here.


The royals have also been spotted in clothes from luxury West London kidswear retailer Trotters, which is run by husband and wife team Sophie Mirman and Richard Ross.

The Royals Wear High Street…

Thought the royal children only wore designer kidswear brands? Think again. Prince George has been spotted in Cath Kidson, while Princess Amalia of Nassau wore Zara for her first released photograph. Infanta Sofía & Leonor of Spain often wear matching outfits from the likes of Mango Kids, while Isla Phillips has been spotted in Crocs and a Gap romper.

READ MORE: The Coolest Kidswear for Spring

Topics: 10 Of The Best / Little Black Book /

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