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Great British Brands United

Here's what our Great British Brands 2020 are doing to support those in need right now

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Our Great British Brands are coming up with so many imaginative ways to stay resilient and buoyant during the coronavirus crisis and finding extraordinary ways to support the NHS and those worst affected. We’ve created this platform to applaud those efforts and remind our readers that we might be in lockdown but creativity, reinvention and imagination continue to thrive in the best of Great British Brands.

Great British Brands 2020: How Are They Helping?


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  • Henry Poole & Co face mask

    Henry Poole & Co has created the first ever gentleman’s mask while supporting the NHS

    Just as Henry Poole & Co is renowned for having created the world’s first Tuxedo in 1865 for the Prince of Wales, future Edward VII, so the House remains ahead of the sartorial curve by creating Savile Row’s first ever mask to match and complement a gentleman’s suit.

    The masks come in either a pleated or plain sports version.  They’re made with robust coloured elastic and all are lined in breathable, cotton-based silica, which will never cause irritation to the skin or mouth area. Masks can be made to order to match an existing suit or jacket. Looking ahead to the autumn, the House will be making masks in Harris tweeds and cashmere, still with the same soft silica mouth coverings. There are further plans to design beautiful, stylish evening masks from velvet or corded silk facing to match the Henry Poole bow tie and dinner jacket.

    Meanwhile, Henry Poole & Co now has eight members of staff making hospital gowns, scrubs and scrub bags. The garments and their bags are being made for the charity ‘Show Love with Colour‘, set up by Victoria Townsend to supply vital hospital garments to the NHS. Victoria, a tailor and Freeman of the Merchant Taylors’ Guild, left Savile Row to found her Battersea-based London Academy of Bespoke, a school specialising in teaching tailors the fundamentals of bespoke craft. She set up the charity to make fun, colourful gowns to brighten the mood, particularly in children’s hospitals, though it is also supplying much-needed regular medical scrubs.

    With her contacts across the trade, Victoria has pulled in tailors, seamstresses, local crafters and suppliers from across Savile Row houses, including Norton & Sons, Dege and Skinner and Ede and Ravenscroft as well as Henry Poole. Cloth houses, like Dugdale, are also helping and contributing to the charity.

  • Bentley face shields

    Bentley Motors is supporting frontline workers by donating PPE and meals

    Crewe-based Bentley Motors is using its specialist skills to 3D print more than 30,000 face-shields for the care sector in Cheshire, including all care homes, the NHS and other local community services. It is also donating personal protective equipment (PPE) such as gloves, facemasks, safety glasses and seat covers.

    In addition, the brand is extending its Bentley ‘Meals on 22-inch Wheels’ service, delivering essential items to local people struggling to access food and prescriptions.

    Says Dr Astrid Fontaine, Bentley’s Board Member for People, Digitalisation and IT: ‘This is such an incredibly difficult time for everyone and with our number one priority being the safety and wellbeing of our colleagues, their families and our communities, we are determined to help as best we can.

    ‘We are utilising our world-leading engineering and manufacturing expertise, the remarkable vehicles and resources we have available to us, and also our extraordinary colleagues, who are going to such efforts to help the local Cheshire area and the healthcare professions, locally and nationally, who continue to perform such heroics. We will endeavour to work with the whole community in the coming weeks and months to help in every way possible in this time of great need.’

  • Joseph Cheaney & Sons

    Joseph Cheaney & Sons is showing a resilient spirit despite a furloughed workforce

    The whirring machines, click of knives on leather and chatter of those crafting wonderful English footwear may have fallen silent, but the bulldog spirit is alive and well at 130-year-old Northamptonshire footwear brand Joseph Cheaney & Sons. Although most of its 170-strong workforce is currently furloughed, four members of the team are pulling together to keep web orders processed.

    The brand’s e-commerce, marketing and warehouse managers are currently venturing (safely) into the factory once a week to pack and dispatch orders, with MD William Church himself checking every item of footwear that leaves the factory.

    Marketing manager Katie Basford explains, ‘We kept our website operational and informed our supportive customers that we would dispatch once a week in order to safeguard the skeletal staff in attendance. It’s a little bit different to the responsibilities usually undertaken, but the ability to remain flexible and adapt has allowed us to keep functional as a business. We would like to thank all our loyal customers for their support. We hope you are staying safe and keeping well, and thank you for the messages of encouragement and support across our social media.’

    Instagram posts showing the ‘distanced’ team in action have been among the most ‘liked’ in the past year.

  • ESPA Modern Alchemy

    ESPA nimbly adapts with its Modern Alchemy range

    Despite Covid-19, ESPA has remained steadfastly on track to become a more sustainable, eco-friendly brand in 2020. It’s also been building on its brand positioning statement of ‘Natural Beauty, Inner Calm’ to reinforce ESPA’s premium element so has come up with the new monogram of Conscious Luxury.

    Showing an undaunted ability to adapt, ESPA has rolled out an entire range realignment with new signature blends and hand sanitizers. Its main focus has been its Modern Alchemy range, which comes in sleek black packaging, suggesting sacred rituals and ancient wisdom reimagined for contemporary souls.

    The range is inspired by people’s collective desire for a greater sense of connection and compassion, which has only been intensified during lockdown. ESPA has responded by creating exquisite products to be used in deeply restorative rituals to realign the delicate balance between skin, body and mind, particularly welcome in complicated, stressful times.

    ESPA has worked hard to stay in contact with its loyal clients via social media, offering live takeovers with its training therapists, live yoga sessions and its ‘Careers with ESPA’ videos, promoted across its YouTube channel, designed to inspire and educate upcoming therapists.

    Meanwhile, the brand has supported NHS staff and frontline workers by offering discounted products with its ‘Blue Light Support’ scheme.

  • Truefitt-&-Hill

    Truefitt & Hill is helping the NHS with PPE mask safety

    Gentlemen’s grooming brand Truefitt & Hill has donated over 1,500 shaving creams, razors and aftershave balms to frontline NHS staff at St George’s Hospital in London.

    Knowing that PPE masks do not provide adequate protection when worn over beards or facial hair, the brand is subtly encouraging male staff to shave, with director Joanna Broughton describing it as ‘a brief moment of respite in their gruelling and harrowing schedules.’

    The donation, which includes 500 disposable razors, 500 tubes of Ultimate Comfort Shaving Cream, 500 Ultimate Comfort Moisturisers and 100 Ultimate Comfort Balms, is seen by Truefitt & Hill as part of a national effort to support the NHS. ‘UK tailors and shirt makers have given over their factories to make scrubs, British fashion designers have pivoted their production processes to make masks and catering companies have delivered food supplies to keep nurses and doctors nourished. It’s a network of care for the people caring for us, that we are honoured to contribute to. This crisis, while a monumental challenge, has brought out the very best of British.’

    Founded in 1805, Truefitt & Hill proudly notes that it remained open throughout the Second World War, including during the Blitz, at one point redirecting clients to a nearby store after its flagship almost took a direct hit. However, because of the very different nature of the war against coronavirus, the business is currently closed, and staff safe at home. ‘Our clients know we will be waiting for them when they return in need of a haircut and shave.’

  • STOW Luxury Wellbeing Kit

    Stow supports the Samaritans with a curated wellbeing kit

    Known for its contemporary, colourful and practical accessories handcrafted in sustainable leather, the seven-year-old brand luxury accessories brand STOW has announced the launch of a Luxury Wellbeing Kit. 10% of the kit’s online sales will be donated to The Samaritans, to help support those who are in need of someone to talk to during these difficult times.

    Curated jointly by world renowned wellness expert and entrepreneur Bobbi Brown and Stow London’s founder, Carol Lovell, the kit includes six well-being beauty products, each hand-picked to reflect their philosophy of wellness and beauty on the go ensuring you feel your best at all times.

    The products are all from women-led brands and include Evolution 18’s Hydration Beauty Bubbles – tablets formulated around antioxidant berries and vitamin B12, a silk eye mask by London-based brand Asceno, a facial mist and lash oil by Blink Brow Bar and lip and eye treatments from cruelty-free brand Wander Beauty.

    The kit, which is available in all of Stow’s signature colours at £250, is part of the brand’s See-View family of versatile accessories, designed to carry with you at all times.

  • Borough Market

    Borough Market is donating fresh food to frontline workers and finding ways to keep supplying the local community

    Borough Market spearheaded the ‘Feed the Frontline’ campaign to donate free fresh fruit and vegetable bags to frontline staff at four London NHS hospitals.  Bags contain inspirational recipe cards for cooking at home. To date 2,400 bags have been delievered by traders like Turnips, who have been out delivering twice a week.

    Meanwhile, restaurant and hot food providers from the Borough Market Kitchen have been helping to provide hot meals for NHS staff and Arabica, La Tua Pasta and Phil Juma from Juma Kitchen are cooking fresh meals every Friday and delivering them to frontline workers.

    Borough Market is London’s oldest market and a charitable trust and its commitment to the local community means it has kept fresh food and store cupboard essentials stores open with social distancing measures. For those unable to reach the Market, it has widened its delivery area to a seven-mile radius and recently announced a ‘drive through’ service so customers can order online and pick up without having to leave their car – staff with masks and gloves will place the order the car boot.

    In March Borough Market launched a Community Facebook group in March to host regular free Instagram cook alongs, demos and recipe tips. The new Borough Talks series of food related discussions, hosted on Zoom and kicked off by Melissa Hemsley, will continue to feature chefs from around the world.

  • Katherine Hooker

    Katherine Hooker has launched new lines and is taking her American trunk shows online

    Down to one member of staff but determined to survive, Katherine Hooker, the doyenne of beautiful bespoke tailored clothing for women, has adapted to the new era of staying at home by launching a luxurious new silk sleepwear range.  She’s also developing a childrenswear and menswear line, which she hopes to launch in September.

    Meanwhile, she is taking virtual one-to-one appointments via Facetime from her London shop, so customers can see all her clothes virtually.  At this time of year Katherine would normally be touring the States with her trunk shows of her SS20 Collection so instead she’s been hosting her trunk shows online.

    Recently she contributed to a Positive Luxury webinar about the impact of Covid-19 on British brands, looking ahead to how Great British brands might become more local.

  • Chestnut Food4Heroes

    Chestnut is providing thousands of meals to frontline NHS workers

    The  East Anglian hospitality group, Chestnut, has teamed up with Food4Heroes to help provide fresh, nutritious meals to front-line key NHS workers. Chestnut reached its target of providing 10,000 meals by raising £25,000 and has committed to donate a further 10,000 meals, an initiative extended to support both care homes and communities in need. Along with 800 weekly meal deliveries to Norfolk, Norwich and Colchester Hospital, Chestnut is delivering to Davers Court and Glastonbury Court Care Homes in Bury St Edmunds and the first meals to The Chantry, a Sue Ryder care centre in Ipswich.

    Chestnut has also joined forces with the Newmarket Festival co-ordination group to deliver 1000 meals to local communities.  To meet demand, Chestnut is making a second kitchen available at The Crown, Stoke by Nayland.  Their other 11 pubs and restaurants will follow suit should their kitchens be needed.

    Philip Turner, Founder and Managing Director of Chestnut, has personally delivered many of the meals and said, ‘I have seen first-hand the stressful conditions on the frontline – for a brief moment we can make their day a little brighter so thank you to all our donors. Our brilliant team of volunteers is working hard cooking, packing and delivering meals, but we need your help to keep going.’

    Just £25 will fund 10 meals for people that need them the most – any support big or small will make a huge difference. If you would like to donate, or know of any communities, care homes or hospitals that are in need of support please visit

  • My Baba Zita West children's multivitamin

    My Baba: Leonora Bamford has launched the My Baba Shop

    My Baba, the website trusted as a source for invaluable information and advice on all things pregnancy, baby and child-related, has launched its first My Baba Shop during lockdown. Founder Leonora Bamford, had the idea for the site in 2012 when she was pregnant with her first baby and says, ‘I started researching pregnancy and related products and was completely overwhelmed by the sheer volume of what Google had to offer and didn’t know which way to turn.’

    Now a mother of three, Leonora has dedicated an area of her site to a curated edit of her favourite discoveries and created an online shop.  It stocks everything from baby-care products to toys.  Some brands are well-known but Leonora wanted to introduce lesser known products, like Lexy Pexy’s handmade croissant shaped teether in sustainable, non-splintering, hard maple, Shusha-Zoo’s wooden animals building game, made from birch plywood and using non-toxic paints and EcoStardust’s bio-degradable and vegan glitter, balm and brush set.

    Leonora has also collaborated with brands to create some exclusive products like a Nibbling x My Baba teething rattle made from natural beech and silicone and a Zita West x My Baba children’s multivitamin and probiotic powder.

  • orveda

    Orveda is donating hand sanitiser to global communities in need

    With the support of Cervin, its partner factory in France, Orveda is donating five tons of hand sanitiser gel to humanitarian associations worldwide. The sanitiser, containing 70% alcohol, is approved by the World Health Organisation, and is available in five or one litre packaging along with 250 travel-sized bottles.

    Orveda has targeted disadvantaged populations, local communities and migrants and their donations are being distributed to Paris migrants by Médecins sans Frontières and to disadvantaged communities in Bangui, Mali and Tchad by Solidarités International.  Orveda is also donating to the London Ambulance Service and to local communities across France, including to hospitals, schools, nurseries and firemen in co-founder Nicolas Vu’s hometown of Yvelines.

    Sue Nabi, Orveda’s co-founder and CEO said, ‘As a small business, we have done everything within our power and made all efforts to make a difference in the UK, Europe and Africa.’

  • Noble Macmillan

    Noble Macmillan is sending personalised gifts to key workers

    Noble Macmillan is sending out personalised gifts to NHS or key workers recommended to them by DM or email. ‘Whilst we appreciate we can never do enough to say thank you we hope an unexpected gift through the post will at least brighten their day,’ said Hannah Fleming, Marketing and Product at Noble Macmillan.

    The brand is pleased to report a spike in sales of photograph albums and games. Says Hannah, ‘This paints a lovely picture of families at home going through old photos and memories and also playing games instead of just looking at screens.’

  • Argentum

    Argentum Apothecary is donating £1 million worth of products to NHS workers

    Following the early and complicated birth of her son, Jax, Argentum Apothecary founder Joy Isaacs spent nearly three months in hospital. There she witnessed the physical and emotional toll the pandemic is taking on frontline staff who have to wear PPE while giving critical life-saving care. Now safely home, Joy will be donating more than £1 million worth of Argentum’s la potion infinie to NHS frontline workers.

    The brand has already delivered jars of the healing and protective cream to staff at St Mary’s Hospital in London, Great Ormond Street Children’s Hospital, University College London Hospitals (UCLH), Derriford Hospital in Plymouth and many more.

    Says Joy: ‘I hope each jar offers some relief from tired and sore skin and gives each person just a moment of self-care. We’ll keep going until we’ve given to as many frontline NHS workers as we can. We’re beyond proud of our incredible NHS heroes and honoured to play a part in the national effort to support these amazing men and women on the frontline. I give with all my heart, and to those who saved my son, giving us the gift of life, thank you!

  • 111Skin Y Theory Day Cream

    111 SKIN’s co-founder has created products specially for NHS workers

    111 Skin’s Co-Founder, Dr. Yannis Alexandrides, is behind the creation of new products to help NHS workers. Having to wash their hands every minute of the day is obviously taking its toll on doctors’ and nurses’ hands so 111Skin has created a special handcream for them. It’s also donating its Y Theorem Day Cream to help deal with the irritation from the masks and heal the skin.

    Dr Yannis Alexandrides says, ‘I stand with all my fellow nurses and doctors who are on fighting this epidemic on the frontline. My family – both at home and at 111SKIN – cannot thank them enough. We are donating 800 of our Y Theorem Day Cream’s to help deal with the damage from wearing Surgical Masks and are in the process of creating hand lotions which will also be donated to our local hospitals.’

  • Connolly

    Connolly has launched the ‘Love My Old Connolly’ philanthropic initiative

    The classic clothing and leather goods brand has recently launched ‘Love my old Connolly’, a philanthropic initiative set up to support a different charity each season. For the next four weeks, all profits from the initiative will be donated to Covid Smart, a not-for-profit organisation that works with centres of frontline healthcare, helping key workers in immediate, practical ways, such as providing towels and soap and getting PPE to NHS and home carers and other frontline workers.

    Says Connolly founder Isabel Ettedgui: ‘I wish that Connolly could manufacture the desperately needed PPE wear or hand sanitisers or develop vaccines but we are just not set up to respond immediately. However, we can help raise funds by working with organisations who have direct access to where the supplies are most urgently needed.’

    Remnant fabrics from a previous season have also been used by the Emergency Designer Network, set up by Holly Fulton, Phoebe English and Bethany Wilson, to make scrubs for the NHS.

  • Cudoni x Women's Aid

    Cudoni Launches campaign to support of domestic abuse charity, Women’s Aid

    Cudoni has partnered with high-profile stylists, journalists, authors, broadcasters, and influencers to create an edit of their personally donated designer items.  The items, from designers such as Acne, Ganni and JW Anderson, will be sold via their platform, with 100% proceeds will go to Women’s Aid. Every item has been collected contact-free, adhering to Cudoni’s strict new collection policy.

    Among those who have donated are Pandora Sykes, Laura Whitmore, Alexandra Shulman, Celia Walden, best-selling author and journalist, Daisy Buchanan, Sky Sports racing presenter Alex Hammond, influencer Katherine Ormerod, Harper’s Bazaar Fashion Editor Miranda Almond and stylists Aimee Croysdill and Isabel Kelly.

    Faye Connelly, Women’s Aid Fundraising Manager said: ‘Survivors of domestic abuse have told us that they are experiencing escalated levels of abuse due to the lockdown. As long as the restrictions are in place, we expect to see a continued rise in demand for our services. Cudoni’s support will make a huge difference to ensure that we can support more woman reaching out.’

    Cudoni founder, James Harford-Tyrer, who was recently shortlisted in Forbes’ prestigious 30 under 30, said, ‘Domestic abuse has no place in our society, so we encourage everyone to help drive further awareness of the issue.  We continue to offer our contact-free collection service to help facilitate those who wish to make donations towards this vital campaign through resale’.

    In addition to the Women’s Aid campaign, Cudoni will also be donating 10% of all other marketplace sales to NHS charities together, when shoppers use the code FIGHTCOVID19. Others wishing to sell luxury items with Cudoni are now given the option to donate a percentage of profit made from their sale to charities fighting COVID-19. James has also offered 50% of interview spaces to students and graduates affected by the COVID-19 exam cancellations.

  • Daylesford Harvest Festival

    Daylesford donates all surplus food to the Felix Project

    For the past four years Daylesford has given all surplus food from its London farm shops to The Felix Project, a charity that redistributes food that cannot be sold and would otherwise go to waste. Currently, up to 40 tonnes a day is being delivered into emergency food hubs and hospitals as well as being made into meals and delivered direct to those in need.

    In addition to hosting fundraisers and operating a volunteer programme in the capital for The Felix Project, Daylesford is launching a new seasonal ferments range using gluts from its organic market garden, with 100 per cent of the profits going to the project. The brand hopes to raise an additional £10,000 a year for the charity through the sales of this range.

    Says Carole Bamford, founder of Daylesford and The Daylesford Foundation: ‘The Felix Project’s work to supply nutritious food to communities in need is extremely close to my heart. But at a time when some families are going for days without a proper meal, the organisation’s critical work is needed more than ever.’

  • The Savoy – Covent Garden, WC2

    The Savoy is providing meals to vulnerable London communities

    The Savoy is working with City Harvest to provide hundreds of meals each week to Londoners badly affected by the COVID-19 lockdown. City Harvest sources surplus food to deliver free to over 300 charities in and around London that care for disadvantaged groups, including the homeless, elderly, children, victims of domestic abuse and those isolated through mental and physical ill health.

    The three-man team from The Savoy, is following the strictest hygiene and social distancing procedures in the hotel’s historic kitchens to produce 400 meals a week with ingredients donated by The Savoy. Managing Director, Philip Barnes, and Executive Assistant Manager – Food & Beverage, Jan-Peer Lehfeldt, are working under the careful instruction and leadership of Head Chef, Fabrice Lasnon. Both Philip and Jan-Peer are currently living in The Savoy and Philip says, ‘As most of our team are keeping safe at home, we’re a small group, but we wanted to play our part.’

  • JING Tea

    Jing™ has launched a superb new tea despite lockdown

    Each spring Jing launches a new collection of teas, made from the season’s first productions. These prized teas, said to be the highest quality picking of the year, symbolise new growth, renewal and regeneration – a hopeful message in unsettling times.

    Unable to travel during the pandemic, JING’s Head of Tea has had to source the brand’s new teas from his home in London this year, relying on strong relationships with trusted partners. New for 2020 is Baojing Gold from Ludong Mountain, China.

    Famously gifted to the emperor since the 16th century, the green tea is expertly crafted by tea master Mr Long in his garden using organic principles. Hand-dried, it has a refreshing character and is highly prized at its origin, rarely finding its way outside China.

  • The Skating Ring, Garsington Opera

    Garsington Opera has launched Music for the Eyes

    A new venture that aims to draw out playful connections between the arts is providing armchair viewers and listeners with food for the soul during lockdown.

    Launched by Garsington Opera in collaboration with the National Gallery, ‘Music for the Eyes’ is a weekly online documentary described as “a gentle walk through the arts in their broadest sense, focusing each week on an operatic theme and taking time with leading experts to look at its context within visual art, literature and more… By looking at opera and art side by side we can discover unexpected points of connection that can bring solace through reflection in our current situation.”

    New 30-minute episodes will air at 6pm every Wednesday in May on Garsington Opera’s YouTube channel and Facebook page, available thereafter and free to view with no registration. Each week a different panel of experts will be chaired by Johnny Langridge, Garsington Opera’s director of communications, and Imogen Tedbury, curatorial fellow at the National Gallery.

    Meanwhile the Garsington Opera at Home programme is offering a raft of other delights online, including free opera viewings and #MondayMotivation every Monday at 10am on YouTube.

  • Fairfax & Favor NHS Tassle

    Fairfax & Favor has raised over £61,000 for charity

    In April, Fairfax & Favor were donating 10% of all online sales to the NHS Charities COVID-19 Urgent Appeal and, with the support of its customers, managed to raise a staggering £61,123.97 that will go towards the well-being and various costs of NHS Staff and volunteers working to combat Covid-19 and care for patients.

    Fairfax & Favor is continuing its charitable initiatives, this time with something a little different. Co-founders Marcus Fairfax Fountaine and Felix Favor Parker have designed a special limited-edition navy and white NHS suede tassel. The NHS tassel, £25,  is on sale throughout May, with 100% of profits being donated to the NHS Charities Together Campaign. So far, ITV Racing Presenters Francesca Cumani and Rosie Tapner and social influencers Cara Sutherland and Laura Blair are among the many who have committed to supporting the campaign and Fairfax & Favor hopes to raise a further £40,000 for the charity.

    The tassel can be paired with the brand’s celebrated boot range, which includes the iconic Regina, Amira and Imperial Explorer styles.

    Fairfax & Favor Co-Founders Marcus Fairfax Fountaine and Felix Favor Parker said of the campaign: “We would like to thank our fantastic customers for supporting Fairfax & Favor and the NHS Charities COVID-19 Urgent Appeal trust during this unprecedented time of uncertainty. By working together and supporting those in need we will not only create hope but create a more certain future for everyone affected.”

  • ENO Scrubs Making

    The English National Opera is thanking the NHS through song and making masks and visors

    The English National Opera’s costume department has made scrubs for hospitals across the country while its props team has been busy making visors; you can support the Costume team through GoFundMe.

    As a special thank you to the NHS, ENO rewrote a piece from Gilbert and Sullivan’s HMS Pinafore and it was performed by Joshua Bloom, wearing a Union Jack pinny in his kitchen, and members of the Chorus – watch it here.

    ENOS has also been ensuring a continued link with opera fans by creating fun social content. Its Chorus recorded a version of Matt Lucas’s Baked Potato song, starring Matt Lucas himself and those who clicked on were urged to donate to the NHS.

  • Church's

    Church’s has started a fundraising digital marathon to fight Covid-19

    Fine footwear producer Church’s has launched a fundraising digital marathon, with all proceeds from sales of its ‘home’ and ‘travel’ shoe polishing kits going to support the fight against Covid-19. Using the hashtag #ChurchsChallenge, influencers and followers are publishing Instagram videos illustrating how they polish their shoes with a Church’s kit, and then nominating three other people to do the same – thereby triggering a digital marathon. Church’s is regramming the best results – and the more kits that are sold, the higher the donation.

    Use of digital resources is a far cry from Church’s origins in 1617 when Anthony Church, a master shoemaker, was handcrafting shoes in Northampton, a town renowned for producing fine footwear since medieval times. His descendants followed in his footsteps, establishing Church & Co in 1873. Church’s still manufactures in Northampton, while its 62 directly-owned and operated stores now span the globe, with locations in London, Paris, Edinburgh, Milan, Berlin, Hong Kong, Singapore, Tokyo, Seoul, Shanghai and Beijing.

    The digital marathon is running until May 31.

    To purchase a shoe polishing kit, visit

  • Garrard

    The House of Garrard  awards silver gifts to frontline ‘Angel’ workers

    The House of Garrard is inviting the public to nominate a frontline worker, someone courageously helping to keep Britain running. Those selected as ‘Garrard Angels’ will receive a beautifully crafted sterling silver gift as a token of the House’s thanks and appreciation. The gifts are inspired by the iconic Wings collection, which symbolises peace, purity and protection.

    Says Garrard CEO Joanne Milner: ‘We wanted to express our gratitude to Britain’s key workers and given what the collection represents, Wings felt like the perfect fit.’

    The initiative, open to UK residents, will run for four weeks. Each Sunday evening, the House will announce and tell the story of the selected Garrard Angels on Instagram Stories @houseofgarrard.

  • Ralph & Russo SS20

    Ralph & Russo launches a special initiative to support the NHS

    As a show of gratitude to NHS workers, the luxury fashion house has put together care packages to be delivered to essential healthcare heroes and the Infection Control Team at the Royal London Hospital. With support from luxury beauty brand 111SKIN, each pacage will contain a Ralph & Russo silk pochette scarf from its Spring-Summer 2020 collection and two masks from 111SKIN to lift the spirits and boost self-care.

    Creative Director, Tamara Ralph, and CEO, Michael Russo, said: ‘We are deeply saddened to witness the tragic impact of this pandemic on a global scale, and want to both support and show gratitude to the NHS and as well as the healthcare workers working tirelessly on the front lines to prevent, control and contain the spread of this virus in any way we can.’

  • The Beaumont Hotel Mayfair

    The Beaumont is donating a percentage of its Gift Vouchers to NHS Charities Together

    For ever Gift Voucher sold to The Beaumont or  The Colony Grill between 20 April and 31 December 2020, a donation of 20% of the purchase price will be made to NHS Charities Together.  This also applies to spa treatments as well as to stays in the hotel and meals.

  • Sims Hilditch keeps connected with isolating consumers via a series of inspiring videos

    From its base in St. Mawes, South Cornwall, Emma, founder and creative director of her eponymous brand, has been keeping in touch with her customers through a serious of videos for Instagram. Emma’s daughter, Daisy, is 29 and a fine artist and they have collaborated on a series of short films to show how art and interiors work seamlessly together. Themes they have covered include colour, symmetry and composition and creating contrast.

    Feedback from followers was so positive that they’ve made more short clips about cookery, design tips and lighting and architectural Q&A’s. The most popular video, in which Emma discussed the importance of interior architecture om her attic bedroom and bathroom, gained nearly 18,000 views.

  • Cliveden House

    Cliveden House and The Lygon Arms are donating spa vouchers to NHS heroes

    Two of Britain’s most outstanding hotels are giving local NHS heroes Twilight Spa Vouchers for some well-deserved rest and relaxation in their award-winning spas. They, along with Chewton Glen, are also replacing their corporate flags and emblems with NHS flags to show their appreciation. Meanwhile, the three hotels’ stock of REN moisturising hand cream has been donated to staff at Lymington Hospital.

  • Stephen Webster

    Stephen Webster is engaging with its consumers with a virtual launch

    On 30th April, Stephen Webster invited guests into a Virtual No Regrets Lounge to celebrate 25 years of Crystal Haze and the launch of CH2. Stephen greeted guests via Zoom in the virtual lounge and guests were invited to arrive with a Hazy Daze cocktail in hand, recipe supplied by Stephen Webster, before being given a guided tour of the new collection.

  • The Pig in the Wall Southampton

    Hampshire Hospitality Brands unite for a fund-raising ‘Eat In’ picnic

    Between 2nd and 4th May there is a Ladies Day Picnic Weekend – at home or in your own garden. Some of Hampshire’s leading chefs and entrepreneurs joined forces to encourage residents to dress up and picnic at home to celebrate the start of our glorious English summer, whilst raising funds for NHS and international healthcare charities.

    The Ladies Day Picnic is the brainchild of Heidi Drummond, an events and fundraising professional. The initiative is supported by Robin Hutson (Limewood, The Pig), Lucy Townsend, (The Greyhound at Stockbridge), renowned chefs Alex Aitkin (The Jetty) and Mickael Weiss and Lyburn Cheese founder Mike Smales.

    ‘Picnickers’ will be encouraged to make charitable contributions and NHS staff and key workers will receive giveaways throughout the weekend with prizes provided by Lyburn Cheese, the New Forest Hamper Company and Chase Gin.

    Throughout Saturday Sticky Toffee Jazz, John Knowles, Nick Hayward-Heath and folk-pop artist Bryony Sier will perform via Facebook Live. Olugbenga Adelekan from Metronomy plays a DJ set, and various Zoom rooms will feature Pilates, cookery classes, events for children and even dogs.

    Says Heidi Drummond, ‘NHS heroes and health staff across the globe are fighting for our lives on the front line. Selflessly sacrificing their own health for each and every one of us. Whilst we can’t be on the front line with them, we would like to show our appreciation for these real-life heroes. Over 9,000 people are now involved and have been moved to tears by messages from supporters who are using the picnic as a reason to dress up and celebrate weddings that can’t take place or milestone birthdays.’

  • Mulberry Manufacturing

    Mulberry is making re-usable PPE gowns 

    Mulberry is making re-usable PPE gowns at its Somerset factories for the University Hospitals Bristol and Weston NHS Foundation Trust, as well as cutting large volumes of fabric to pattern, ready for voluntary community groups to stitch into scrubs for NHS staff. The brand is also in conversations with a number of other NHS Trusts around the country to see how it can support the supply of PPE equipment.

    Mulberry is also raising funds for the National Emergencies Trust (NET) through its My Local and Take Root, Branch Out initiatives, which offer a range of spirit-raising digital events and activities, from gigs to cookery demonstrations. Events are free but participants are asked to consider making a donation to the NET via the Mulberry Coronavirus Appeal.

    Says John Herriman, CEO of the NET: We are delighted to have the support of Mulberry. As a charity this sense of togetherness is always at the forefront of our mind as we support local communities across the UK dealing with this crisis. We would be unable to do this vital work without the amazing backing of Mulberry and our other partners.’

    More information at

  • Positive Luxury

    Positive Luxury has launched new inspirational webinars

    Positive Luxury, home of the Blue Butterfly mark that enables consumers to decide which brands to trust, has launched a series of inspirational webinars to help brands through the crisis, hosting The Power Series every Thursday at 2 pm.  It has been intent on remaining a place where brands can learn and discuss ideas, foster new relationships and strengthen old ones.

    Other webinars have included ‘How Businesses Can Plan for Success’ on 24th April in which Rain Newton-Smith, Chief Economist at the CBI was in conversation with founder of Positive Luxury Diana Verde Nieto.  More are planned, including one to discuss the future of British brands.

  • Gyunel Couture

    Gyunel Couture is making medical-grade gowns

    The Knightsbridge-based couture brand is now proude to be producing medical-grade scrub sets for as long as needed, in the heart of London. The Maison took the difficult decision to close its premises for lockdown its management and dedicated team of machinists have selflessly stepped up to support NHS heroes.

    Says Gyunel, the Maison’s namesake, Founder and Creative Director, ‘I believe compassion is key to overcoming this historic moment and hope NHS staff can feel truly appreciated for all their hard work. In turning our hand to the production of much-needed scrubs, we hope to do our bit in expressing that gratitude.’

  • Chewton Glen. Hampshire

    Chewton Glen is donating produce from its on-site organic farm to The Empty Bowls Project

    Five star Hampshire-based hotel and spa, Chewton Glen, has partnered with a local not-for-profit organisation, The Empty Bowls Project to feed those in need. All food on Chewton Glen’s farm and in its greenhouses is grown organically without pesticides and while the hotel is shut, the property’s Estate Manager, Darren Venables, is making sure none of the product is wasted.

    The Empty Bowls Project is a worldwide initiative launched in the New Forest. The concept was developed around local potters making bowls to sell full of locally made soup with all profits going to the New Forest Basics Bank which supports low-income families. The soup is delivered locally and all leftover soup frozen and delivered to local food banks.

  • Jet Candy

    Jet Candy has built on its cult jet leg remedy to create a new offering for the ‘new normal’

    Jet Candy is known for looking after passengers’ in-flight wellbeing with its phenomenally popular natural jet lag remedy. It’s now working round the clock to adapt to ensure it can help travellers feel safe and protected as much as possible while they travel.  It’s now developing HandSan, a new package that will include hand sanitiser gel, complementary HandSan cream to relieve sanitising irritants, HandSan gloves and face masks.  These packs will also be available for hotels.

    Says founder Ros Milani Gallieni, ‘At the moment, travelling feels like a distant dream for most of us but a trend to expect from the luxury long-haul market is possibly “second-attempt” trips.  These will be once-in-a-lifetime holidays from infrequent travellers like honeymooners or those on special anniversaries who had to cancel first time round due to coronavirus travel restrictions.   We’ll be there to make sure travellers feel safe from airport to hotel lobby.’

  • Alexandra Llewellyn x Temperley

    Alexandra Llewellyn and Alice Temperley have collaborated to raise money for NHS

    Alexandra Llewellyn has collaborated with Alice Temperley to create a limited edition backgammon board that they will auction to raise money for the NHS – the auction will run for a week starting 23 April, and can be viewed here.

    Alexandra continues to work on bespoke commissions for her backgammon boards and gaming tables, determined to keep her British craftsmen, often one-man bands, busy. She’s just taken on a commission from Great British Brand Last Drop Distillers, about their journey of discovery uncovering lost barrels of whiskey, cognac, rum and bourbon around the world. She’s also completed a commission for jewellery brand Perlota, with a zodiac and magic theme.

    She’s launched her new travel set, with a tulip or snake pattern, and has drawn two versions for anyone in lockdown to print free and play at home.

  • Huntsman

    Huntsman and Cad & The Dandy band together to make NHS scrubs

    Cad & The Dandy and Huntsman have come together to produce and donate up to 100 sets of scrubs a day to frontline NHS and care home workers. They have currently received over 1,000 orders.

    All tailors working on the project are doing so on a voluntary basis. The initiative was born out of a fund-raising effort. Within six hours of their Just Giving page going live, they’d raised £5,000 and have now raised their target to £10,000. Cloth merchant Dugdale Bros & Co has donated six rolls of cloth to meet demand.

    Pierre Lagrange, owner of Huntsman, said, ‘It is wonderful to see our talented Huntsman tailors and cutters coming together and thinking of creative ways to work in support of our frontline workers. We have seen studies, kitchens, and even children’s bedrooms turn into workshops in aid of the cause.’

    James Sleater, director of Cad & The Dandy, added, ‘It’s great for us all to have time to focus our efforts for the greater good. Savile Row is unique in its ability to be a collective, and seamlessly work together, provide value for those that need it, and safeguard our craft in the process.’

    To place an order for scrubs or get more information about the program, please contact Taj Phull directly on For donations please visit Crowdfunding to Sew Scrubs for the NHS on JustGiving.

    Meanwhile, Savile Row continues to adapt to the crisis with some houses hosting virtual fittings alongside contactless delivery and others like Gaziano & Girling taking to social media with live, sartorial Q&A  sessions. Others are continuing to run online stores and offer special promotions, like Richard James, who is giving 30% off his S/S20 collection with 5% of proceeds going to the NHS.

  • Noxy Brothers

    Noxy Brothers are giving free coffee to NHS hospital workers

    Pre-fab espresso bar provider Noxy Brothers is shifting operations to offer free coffee to NHS staff working on the frontline.

    Noxy sparked the initiative by moving its Burlington Arcade coffee bar to NHS Northwick Park for four weeks, providing free, speciality, barista-made coffee to all 3,000 NHS staff every day at the hospital, which is at capacity dealing with Covid-19. It is planning further pop-ups at other London hospitals desperately in need of good coffee following the closure of many of the larger coffee chain concessions.

    Founded in 2017 by two lifelong best friends, Noxy Brothers’ mission was to supply speciality coffee to large commercial office buildings through pre-fabricated bars that could be set up within reception areas. Within a year-and-a-half the duo had opened seven of these in the heart of London, with three more slated for opening this spring. The impact of Covid-19 has not only slowed this progress, but also left the business with a surplus of coffee stocks – hence the hospital pop-ups.

    Noxy has also set up a GoFundMe page, Noxy Bros x Heroes, to raise money for a partner charity, Help Them Help Us, established by NHS workers to provide financial support, equipment and counselling to hospital frontliners. It can be found here.

  • The Turquoise Holiday Company

    Turquoise Holidays launches At Home with Turquoise to connect with isolating consumers

    The company has launched At Home With Turquoise, a chance for its partners around the globe to showcase the creative ways in which they are keeping travel dreams flowing – everything from digital wellness programmes and virtual safaris to cookery lessons and dance classes. Turquoise has also put together a family colouring competition in association with SUNUVA swimwear, with entries posted on its Instagram page.

    While the coronavirus pandemic has had a devastating impact on the travel industry, Turquoise Holidays reports a resilience in the celebration and honeymoon market. From now until the end of May, the company will be offering all couples who book a honeymoon a special Honeymoon Sapphire Package, which includes luxury extras worth more than £500.

  • Caring Foundation

    The Caring Foundation is bringing together teams to feed the NHS and the vulnerable

    Hospitality entrepreneur Richard Caring is bringing together volunteer teams from across Britain and Ireland to feed the NHS and vulnerable communities.  Under the auspices of The Caring Foundation, teams from across Richard Caring’s hospitality network are now preparing and delivering gourmet meals to NHS workers and vulnerable communities in London, Manchester, Dublin and Glasgow.

    Caring’s London restaurants include the legendary Le Caprice, Scott’s, Sexy Fish, Harry’s Dolce Vita and 34 Mayfair, while Bill’s and the Ivy Collection have outposts around the UK. He also owns private members’ club Annabel’s, which has opened its four kitchens to make at least 5,000 meals a week for NHS staff in the Chelsea & Westminster and West Middlesex University Hospitals. More hospitals will be added as the operation scales up, including St Thomas’s and St Mary’s. Event technical production specialist Maestra is using its vans to deliver the meals to hospitals daily without charge; and suppliers including Pret, Detox Kitchen, Hippeas and Virtue Drinks have also contributed.

    Elsewhere, in partnership with London’s biggest food redistribution charity The Felix Project, The Ivy Collection is cooking up its world-famous shepherd’s pies, Bill’s is providing its popular Thai green chicken curry, and the restaurants under the Caprice Holdings umbrella – Scott’s, 34 Mayfair and Sexy Fish – are providing their legendary fish and chicken pies, chilli con carne and mac ‘n’ cheese to feed 20,000 people. Recipients include isolated elderly people, children who cannot currently access school meals, families with no income and NHS workers. All teams are working safely and within government guidelines.

    The first regional outreaches are planned for Manchester, Dublin and Glasgow with more cities to be added as soon as logistics are safely organised. Richard Caring said: ‘This is a time for reflection, patience, understanding, cooperation, trust, belief and, most important of all, action! We have a hub of collective kitchens in London and tentacles across Britain, and we are blessed to have the most amazing staff and suppliers who truly want to help, even though there is risk involved. We applaud the wonderful network of our guests, members and friends for being so generous… with donations and offers of support. Together we are strong and can make a real difference.’

    The Caring Foundation was founded by Richard and Patricia Caring in January 2020.

  • Lark & Berry

    Lark & Berry donates profits and jewellery to NHS workers

    Lark & Berry is donating 40% of its April profits to NHS workers. It’s also giving 25 gold and diamond piercings to the first 25 NHS or emergency workers to contact them. The company reports that NHS workers have been delighted to have this ‘positive news’ during such a difficult time.

  • Begg & Co

    N.Peal and Begg & Co donate to NHS

    Scottish knitwear brand Begg & Co will be donating all of the profits from three of its most iconic blue products to the charity NHS Charities Together.  The three products are the Wispy Harbour scarf, created with 100% micron cashmere, the Arran Blue Jay, made from 100% cashmere and developed in the 1970’s and the Electric Blue, a delicate weave from micron cashmere.

    It also launched a community platform ‘Our Comfort Blanket’, with tips on how to stay happy and healthy during the crisis with meditation advice, recipes and a book club.

    Cashmere company, N.Peal, with its flagship store in Burlington Arcade, donated 30% of all online sales to the NHS for a three day period in April.

  • Barbour

    Barbour and Mackintosh provide PPE and nurses’ uniforms

    Barbour, the South Shields-based outdoor clothing company is supplying NHS trusts in the North East with much-needed PPE. Barbour has already delivered its first batch of gowns and scrubs to hospitals treating Covid-19 patients and will now move to larger scale production.

    Mackintosh’s factory had closed for Lockdown but a group of volunteer factory workers have returned to the Nelson factory to produce nurses’ uniforms.

  • Penhaligon's

    Penhaligon’s donates to hospitals and offers Instagram conversations

    Penhaligon’s has gifted Quercus Hand Wash, Body Lotion and Soap, Blenheim Bouquet Soap and Violet Lip Balms to NHS staff in hospitals around Britain, including UCLH (University College Hospital London), Whipps Cross in Leytonstone, Addenbrookes in Cambridge, South Warwickshire and Hairmyres Hospital and Queen Margaret Hospital in Scotland.

    To continue engaging its customers, it is offering two live Instagram conversations a week. In Afternoon Tea with Penhaligon’s, Alexandra Cernanova, who is in charge of the brand’s global PR and social media, talks to fragrance expert and Penahligon’s Education Manager Dominic Collingridge. In one popular episode they discussed fragrances inspired by ladies who went against the grain, with particular reference to The Favourite, inspired by the Duchess of Marlborough.

  • Sunspel

    Sunspel makes essential laundry bags for NHS staff

    Midlands-based Sunspel is making 400 drawstring laundry bags from old fabric for frontline NHS staff at Queen’s hospital in Nottingham. This means staff can put their uniforms into the bags and then straight into a washing machine, killing the virus immediately rather than having to take their uniforms out at home.

    Sunspel will also be producing 500 masks from a woven fabric that will be sent directly to key food suppliers and vendors.

  • Taylor Howes

    Taylor Howes is designing ‘Rest Nests’ for hospitals

    Two years ago Karen Howes, CEO & Founder of Taylor Howes, set up a charity to redesign and, with the help of many of the brands with whom the company works, furnish one of the nurses restrooms at St Mary’s Hospital, Paddington. Having transformed the dingy space into a welcoming Rest Nest, the company is now working on another Rest Nest at Charing Cross Hospital in Fulham, with more in the pipeline.

    Says Karen: ‘We want to get a Rest Nest into every hospital in the UK to ensure all nurses have access to a room where they can rest and eat in a positive, clean environment. What better way to say thank you to our incredible nurses once this crisis is over than by providing them with better conditions?’

  • Rolls-Royce

    Rolls-Royce produces face visor kits and helps transport vital supplies

    From its factory near Goodwood, Rolls-Royce is now producing PPE for the NHS, to the same high standards as its motor cars. It is also supporting the NHS, voluntary groups and vulnerable people in the Chichester area by helping transport vital supplies via its fleet of 30 cars, along with volunteer drivers from its workforce.

    When asked about the initiatives, Rolls-Royce issued a statement, saying, ‘Rolls-Royce is using the temporarily idle manufacturing capacity at the Home of Rolls-Royce at Goodwood to support the remarkable people working for the NHS in the fight against Covid-19.’

  • Annoushka

    Annoushka launches a competition to design a Charm of Hope

    Jeweller Annoushka, known for her collections of 18ct gold charms, is inviting people to design a Charm of Hope. ‘Sketch, scribble, paint or mould,’ she says, adding that it’s a competition for the whole family and designed to make use smile. Entries must be in by 22nd May and the winning design will be crafted by Annoushka while the three runner-ups will received a £200 voucher to spend online.

    Says Annoushka, ‘At times like these when we instinctively seek lightness, hope, humour and strength, small gestures and personal talismans carried with us, or worn on the skin, have the power to inspire inner strength – so we invite you, to design your own Charm of Hope.’

    Simply share your design and its personal meaning on Instagram, using the hashtag #CharmOfHopeand tag @annoushkajewellery. Entries can also be emailed to 

    Annoushka is also donating 10% of all sales to the coronavirus appeal at her local St Georges Hospital via JustGiving, and encourages the public to do the same.

  • Theo Fennell

    Theo Fennell hosted an online auction to support his local community

    Theo Fennell hosted an online auction featuring five one-of-a-kind pieces and donated 15% of sales to the Kensington & Chelsea Foundation’s Covid-19 appeal.

    ‘I wanted to help the community I’ve been based in for nearly 40 years,’ said Theo. The funds raised will provide essential supplies for elderly people and support local partners who are adapting and creating services for children, young people and vulnerable residents. The foundation is also helping to rebuild projects and services impacted by loss of revenue and staffing during the pandemic.

    Theo Fennell continues to host one-to-one video appointments with clients and craftsmen have workbenches set up in their homes from which clients are offered regular photographic updates as their piece takes shape.

  • thinking traveller

    The Thinking Traveller is delivering a taste of Sicily to local businesses

    The Thinking Traveller is collaborating with chef Emilia Strazzanti to deliver weekly parcels filled with Sicilian food and recipes to local East London businesses. Every Friday Una Piccolo Pacchetto (little parcel) arrives on the doorstep and recipients are emailed a virtual step-by-step recipe and video link with Emilia showing them how to make the dishes.

    For those that have been inspired by the delicacies inside Il Piccolo Pacchetto, The Thinking Traveller will be collaborating with Strazzanti, once travel restrictions have lifted, to offer culinary courses at a selection of The Thinking Traveller’s Sicilian villas.

    Highlights of the three course ‘parcel’ feast include: antipasti, freshly baked bread, ingredients to produce a typical Sicilian pasta dish from Sicily, fresh artisanal pasta from Pasta e Basta plus Strazzanti’s signature Sicilian cakes and a bag of Cubaita Siciliana – Almond Sesame seed brittle. Strazzanti’s also working with her partners to provide add-ons like Hackney coffee and flowers from McQueens.

    For anyone dreaming of their next holiday and looking for travel inspiration, The Thinking Traveller has a thoughtful guide to Sicily.

  • Turnbull & Asser

    Turnbull & Asser and Emma Willis make medical-grade scrubs

    Like many other non-essential business, Turnbull & Asser took the difficult decision to close its stores and workrooms as the coronavirus pandemic worsened. But now a dedicated team of Turnbull machinists and management has stepped up to serve the people who serve our country, creating scrubs for those on the frontline.

    Equipped with personal protective equipment, Turnbull’s skilled workers have returned to the company’s Gloucester workrooms, which have been reconfigured to accommodate responsible social distancing and equipped with new machines to produce utilitarian, medical-grade scrubs. They have already begun work on an initial batch of 4,000 scrubs, and are working on several other initiatives in support of the NHS, key workers, and those who are most vulnerable during this difficult time.

    Says Jonathan Baker, Turnbull & Asser Managing Director: ‘We believe compassion is key to overcoming this historic hurdle, and we hope all employees of the NHS are able to feel truly appreciated for all their hard work. In turning our hand to the production of scrubs, we hope to do our bit in expressing that gratitude.’

    Meanwhile boutique, bespoke shirtmaker Emma Willis, has started her ‘Style for Surgeons’ project, also making scrubs for NHS workers. Emma and her team are making the scrubs from her factory in Gloucester docks, using their own luxury Swiss cotton fabric, which is far cooler than the NHS stock fabric, and donating direct to hospitals. Support the campaign via JustGiving.

  • Brompton Bicycle

    Brompton Bike Hire lends 1,000 bikes to the NHS

    Brompton Bike Hire, sister company to Brompton Bicycle, has unveiled a crowdfunder backed by its own £100,000 investment, to hire over 1,000 Brompton bikes free to NHS staff.

    Two weeks ago, Brompton Bike Hire approached St Bart’s Hospital and NHS London to provide free bike loans for front line staff who wanted to avoid having to cram onto buses and trains during the coronavirus crisis. To date, over 500 NHS staff have registered for the free rentals. When Brompton Bike Hire started running out of available bikes, it started a ‘Wheels for Heroes’ crowdfunder, to repurpose its West London factory produce more at below cost price.  The more money raised, the more bikes can go to those who need to keep moving. To reward those who contribute, various fun perks will be available, such as naming bikes and free bike hire. Corporate packages are also available.

    Brompton Bike Hire intends this initiative to have an impact beyond the current crisis. After restrictions are lifted, NHS staff will still be able to hire the bikes for a nominal maintenance fee (£1 per hire) and some of the fleet will be donated to hospitals. Any additional money raised will be donated to NHS charitable trusts. Julian Scriven, Managing Director of Brompton Bike Hire, said: ‘The take-up of our initial offer of bikes to the NHS was truly incredible and far beyond our expectations. It has been fantastic to be able to help in a small way and the feedback from the NHS staff has been heart-warming. We are delighted to see so many key workers able to get to work safely. Now we want to do more…  Any support, no matter how small (or large), will make a huge difference.’

    Zoe Griffin, chief cardiac physiologist at St Bart’s, received her hire bike last week. ‘Since the Covid-19 crisis started my biggest fear has been travelling to work on the tube, due to the risk of infection,’ she said. ‘Now I’m on quiet roads and I’m managing to exercise before and after a busy day of work.’ To contribute to the campaign, visit:

  • Coze

    Coze donates luxury robes to NHS workers

    With designer Sophie Paterson, Coze has given 13 luxury monogrammed robes to NHS workers.

    Coze put out an Instagram post asking people to tag an NHS worker who deserved a pamper to recognise their dedication and hard work to keeping us safe.  The post had over 2100 responses from the public tagging their loved ones on the frontline.

  • Woman in Jacket

    Asprey finds an inventive way to contribute to the National Emergencies Trust (NET)

    The retailer of jewellery, leather, silver and other luxury goods Asprey has created a special version of its famous 167 Pendant, with all profits going to the NET.

    Backed by HRH Duke of Cambridge, the NET collaborates with charities and other bodies to raise and distribute money at the time of a domestic disaster and is currently providing support to those on the frontline battling the coronavirus pandemic.

    Says Asprey Chairman John Rigas: ‘We are pleased to partner with NET, an incredible organisation working collaboratively with a range of charities to ensure the maximum amount of money is raised and distributed securely and fairly to help those most affected by coronavirus. Our modest initiative is the least we can do show our support of these incredible and vital institutions working tirelessly to aid those most in need.’

    The pendant has been created in sterling silver with a central amethyst stone on one side and the NET logo on the other. Engraved around the outside is the address of Asprey’s Bond Street flagship store, part of a building once occupied by Florence Nightingale.

    Production of the pendant will commence as soon as the company is permitted to reopen its facilities and is available to pre-order from Asprey, price £220 at

  • Virgin Limited Edition

    Virgin Limited Edition launches real-time Sofa Safaris

    The doors to Ulusaba Private Game Reserve in the Sabi Sand, South Africa, may be temporarily closed, but it’s very much a normal day for the surrounding local wildlife.

    The welfare of the wildlife remains the focus for Ulusaba’s rangers and trackers, whose daily routine is to observe, protect and research. But with a real safari being something we can only dream of right now, Virgin Limited Edition is bringing the magic of the bush to life via a series of Sofa Safaris: game drives on Instagram Live, showing Ullasaba’s new leopard cubs and other wildlife at play.

    Sofa Safaris are a first from Virgin Limited Edition, heralding more videos from across its worldwide collection of retreats designed to keep armchair travellers inspired.  They will take place via live video every Monday at 3.30pm BST for the next four weeks. Tune in at or @VirginLimitedEdition.

Browse our Great British Brands 2020 here, or buy a print copy of Great British Brands 2020, here