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All The Latest News From Our Great British Brands

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Here's what our Great British Brands are doing right now

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Our Great British Brands are world-leading in terms of their innovation, craftsmanship and resilience. Here’s just some of their most exciting new launches and updates.

Great British Brands


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    Must-Have Autumn Footwear for Men – Shoes Inspired by James Bond

    With No Time to Die finally coming out in November, Crockett & Jones is underpinning its British appeal by turning to our ultimate British hero James Bond for inspiration –teaming up with 007 film-maker EON Productions to create the limited-edition, ‘James’ shoe in black box calf, inspired by James Bond’s tuxedo.

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    Johnstons of Elgin’s New Line to Care for the Planet

    The Scottish cashmere brand has launched a new sustainable label EveryYarn that uses leftover yarn from its main collections to offer offers beautiful limited-edition scarves, stoles and blankets at reduced prices, meeting customer demand for less waste. These sustainable fibres last longer than cheap, synthetic fibres so benefit the environment while remaining true to Johnstons of Elgin’s commitment to high quality.

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    Date for your Diary: A Brilliant Breakfast at Bicester Village

    On 15 October Bicester Village will host a live webinar from The Brilliant Breakfast series in aid of the Princes’ Trust to help vulnerable and disadvantaged women support themselves. Log in to see Chrissie Rucker OBE of The White Company and Annoushka Ducas MBE of her eponymous jewellery brand Annoushka in conversation about how they built their globally successful brands and what women setting out on an entrepreneurial path can expect.;

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    Savile Row Ups its Game with Two New Openings

    In September, The Deck London, was the first ever female-focused contemporary tailoring house to open a shop on Savile Row. The shop comprises a beautiful panelled space furnished by Oka.  The Deck was founded last year in Chelsea by designer Daisy Knatchbull to provide made-to-measure tailoring for women. It already boasts a diverse customer base including Elle McPherson, AJ Odudu, Gillian Anderson and Lauren Hutton.  There will be a launch party later this month – have asked PR to tell me when.

    Also new to Savile Row is The Service, an exhibition space and coffee bar at number 32 with coffee by The Fresh Coffee Company. The Service is the brainchild of James Sleater, director of Cad & The Dandy, who designed it as a ‘complementary space’ for the historic street.  The Service’s inaugural exhibition is ‘Savile Row: Bespoke Casual’. Lighting is by award-winning brand Bert Frank and it’s curated by the Aleks Cvetkovic, director of HandCut Studio. The exhibition celebrates the breadth of contemporary Savile Row tailoring and includes exhibits by Huntsman and Norton & Sons.

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    Penhaligon’s Celebrates 150 years

    In Burlington Arcade, fragrance brand Penhaligon’s is celebrating ‘150 Years of Fragrant Tales’. The brand’s 150 years culminate in its newest fragrance, The Favourite. Launched this year, The Favourite is inspired by the flamboyant and glamorous Duchess of Marlborough of Blenheim Palace who became the most influential woman of her time through her friendship with Queen Anne. The fragrance is a musky floral with notes of bergamot, violet, mimosa and sandalwood.

  • ENO

    ENO Breathe – How Singing Can Help Covid-19 Patients Recover

    Ever innovative English National Opera, which just brought us La Bohème as a fabulously creative and fun ‘Drive and Live’ performance at Alexandra Palace, has just launched ENO Breathe. ENO has teamed up with London’s Imperial College Healthcare NHS Trust to help Covid-19 patients get back to respiratory health and overcome breathing anxiety – by singing. The programme focuses on lullabies, manageable even to the least confident singers, tapping into breathing and singing techniques that can help people back to wellness. Image credit: Thomas Bowles

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    Rolls-Royce’s new Ghost is the ultimate ‘Post-Opulent’ car

    Rolls-Royce Motors has just unveiled the new Ghost, the most technologically advanced Rolls-Royce yet and described as ‘a minimalist’s dream’. With its finger on the nation’s pulse, the new Ghost reflects the marque’s ‘Post-Opulent’ design philosophy that does away with superficial expressions of wealth. If you’ve got, don’t whatever you do flaunt it – just get in your discreet new Ghost and drive away.

  • Goral

    Goral Launches Hybrid, Resoleable Trainer Collection

    In an industry first, Goral has just launched its new collection of entirely resoleable trainers. The Sheffield-based brand, which makes all of its products in Britain, accomplished this by using the Blake stitch on its new line, a technique that’s more usually seen on fine leather loafers and Oxfords. In addition to this, the Hybrid collection features a selection of classic men’s footwear styles cleverly and stylishly reimagined as trainers.

  • Joseph Cheaney & Sons

    Joseph Cheaney & Sons is showing a resilient spirit despite a furloughed workforce

    The whirring machines, click of knives on leather and chatter of those crafting wonderful English footwear may have fallen silent, but the bulldog spirit is alive and well at 130-year-old Northamptonshire footwear brand Joseph Cheaney & Sons. Although most of its 170-strong workforce is currently furloughed, four members of the team are pulling together to keep web orders processed.

    The brand’s e-commerce, marketing and warehouse managers are currently venturing (safely) into the factory once a week to pack and dispatch orders, with MD William Church himself checking every item of footwear that leaves the factory.

    Marketing manager Katie Basford explains, ‘We kept our website operational and informed our supportive customers that we would dispatch once a week in order to safeguard the skeletal staff in attendance. It’s a little bit different to the responsibilities usually undertaken, but the ability to remain flexible and adapt has allowed us to keep functional as a business. We would like to thank all our loyal customers for their support. We hope you are staying safe and keeping well, and thank you for the messages of encouragement and support across our social media.’

    Instagram posts showing the ‘distanced’ team in action have been among the most ‘liked’ in the past year.

  • ESPA Modern Alchemy

    ESPA nimbly adapts with its Modern Alchemy range

    Despite Covid-19, ESPA has remained steadfastly on track to become a more sustainable, eco-friendly brand in 2020. It’s also been building on its brand positioning statement of ‘Natural Beauty, Inner Calm’ to reinforce ESPA’s premium element so has come up with the new monogram of Conscious Luxury.

    Showing an undaunted ability to adapt, ESPA has rolled out an entire range realignment with new signature blends and hand sanitizers. Its main focus has been its Modern Alchemy range, which comes in sleek black packaging, suggesting sacred rituals and ancient wisdom reimagined for contemporary souls.

    The range is inspired by people’s collective desire for a greater sense of connection and compassion, which has only been intensified during lockdown. ESPA has responded by creating exquisite products to be used in deeply restorative rituals to realign the delicate balance between skin, body and mind, particularly welcome in complicated, stressful times.

    ESPA has worked hard to stay in contact with its loyal clients via social media, offering live takeovers with its training therapists, live yoga sessions and its ‘Careers with ESPA’ videos, promoted across its YouTube channel, designed to inspire and educate upcoming therapists.

    Meanwhile, the brand has supported NHS staff and frontline workers by offering discounted products with its ‘Blue Light Support’ scheme.

  • Truefitt-&-Hill

    Truefitt & Hill is helping the NHS with PPE mask safety

    Gentlemen’s grooming brand Truefitt & Hill has donated over 1,500 shaving creams, razors and aftershave balms to frontline NHS staff at St George’s Hospital in London.

    Knowing that PPE masks do not provide adequate protection when worn over beards or facial hair, the brand is subtly encouraging male staff to shave, with director Joanna Broughton describing it as ‘a brief moment of respite in their gruelling and harrowing schedules.’

    The donation, which includes 500 disposable razors, 500 tubes of Ultimate Comfort Shaving Cream, 500 Ultimate Comfort Moisturisers and 100 Ultimate Comfort Balms, is seen by Truefitt & Hill as part of a national effort to support the NHS. ‘UK tailors and shirt makers have given over their factories to make scrubs, British fashion designers have pivoted their production processes to make masks and catering companies have delivered food supplies to keep nurses and doctors nourished. It’s a network of care for the people caring for us, that we are honoured to contribute to. This crisis, while a monumental challenge, has brought out the very best of British.’

    Founded in 1805, Truefitt & Hill proudly notes that it remained open throughout the Second World War, including during the Blitz, at one point redirecting clients to a nearby store after its flagship almost took a direct hit. However, because of the very different nature of the war against coronavirus, the business is currently closed, and staff safe at home. ‘Our clients know we will be waiting for them when they return in need of a haircut and shave.’

  • STOW Luxury Wellbeing Kit

    Stow supports the Samaritans with a curated wellbeing kit

    Known for its contemporary, colourful and practical accessories handcrafted in sustainable leather, the seven-year-old brand luxury accessories brand STOW has announced the launch of a Luxury Wellbeing Kit. 10% of the kit’s online sales will be donated to The Samaritans, to help support those who are in need of someone to talk to during these difficult times.

    Curated jointly by world renowned wellness expert and entrepreneur Bobbi Brown and Stow London’s founder, Carol Lovell, the kit includes six well-being beauty products, each hand-picked to reflect their philosophy of wellness and beauty on the go ensuring you feel your best at all times.

    The products are all from women-led brands and include Evolution 18’s Hydration Beauty Bubbles – tablets formulated around antioxidant berries and vitamin B12, a silk eye mask by London-based brand Asceno, a facial mist and lash oil by Blink Brow Bar and lip and eye treatments from cruelty-free brand Wander Beauty.

    The kit, which is available in all of Stow’s signature colours at £250, is part of the brand’s See-View family of versatile accessories, designed to carry with you at all times.

  • Katherine Hooker

    Katherine Hooker has launched new lines and is taking her American trunk shows online

    Down to one member of staff but determined to survive, Katherine Hooker, the doyenne of beautiful bespoke tailored clothing for women, has adapted to the new era of staying at home by launching a luxurious new silk sleepwear range.  She’s also developing a childrenswear and menswear line, which she hopes to launch in September.

    Meanwhile, she is taking virtual one-to-one appointments via Facetime from her London shop, so customers can see all her clothes virtually.  At this time of year Katherine would normally be touring the States with her trunk shows of her SS20 Collection so instead she’s been hosting her trunk shows online.

    Recently she contributed to a Positive Luxury webinar about the impact of Covid-19 on British brands, looking ahead to how Great British brands might become more local.

  • Chestnut Food4Heroes

    Chestnut is providing thousands of meals to frontline NHS workers

    The  East Anglian hospitality group, Chestnut, has teamed up with Food4Heroes to help provide fresh, nutritious meals to front-line key NHS workers. Chestnut reached its target of providing 10,000 meals by raising £25,000 and has committed to donate a further 10,000 meals, an initiative extended to support both care homes and communities in need. Along with 800 weekly meal deliveries to Norfolk, Norwich and Colchester Hospital, Chestnut is delivering to Davers Court and Glastonbury Court Care Homes in Bury St Edmunds and the first meals to The Chantry, a Sue Ryder care centre in Ipswich.

    Chestnut has also joined forces with the Newmarket Festival co-ordination group to deliver 1000 meals to local communities.  To meet demand, Chestnut is making a second kitchen available at The Crown, Stoke by Nayland.  Their other 11 pubs and restaurants will follow suit should their kitchens be needed.

    Philip Turner, Founder and Managing Director of Chestnut, has personally delivered many of the meals and said, ‘I have seen first-hand the stressful conditions on the frontline – for a brief moment we can make their day a little brighter so thank you to all our donors. Our brilliant team of volunteers is working hard cooking, packing and delivering meals, but we need your help to keep going.’

    Just £25 will fund 10 meals for people that need them the most – any support big or small will make a huge difference. If you would like to donate, or know of any communities, care homes or hospitals that are in need of support please visit

  • My Baba Zita West children's multivitamin

    My Baba: Leonora Bamford has launched the My Baba Shop

    My Baba, the website trusted as a source for invaluable information and advice on all things pregnancy, baby and child-related, has launched its first My Baba Shop during lockdown. Founder Leonora Bamford, had the idea for the site in 2012 when she was pregnant with her first baby and says, ‘I started researching pregnancy and related products and was completely overwhelmed by the sheer volume of what Google had to offer and didn’t know which way to turn.’

    Now a mother of three, Leonora has dedicated an area of her site to a curated edit of her favourite discoveries and created an online shop.  It stocks everything from baby-care products to toys.  Some brands are well-known but Leonora wanted to introduce lesser known products, like Lexy Pexy’s handmade croissant shaped teether in sustainable, non-splintering, hard maple, Shusha-Zoo’s wooden animals building game, made from birch plywood and using non-toxic paints and EcoStardust’s bio-degradable and vegan glitter, balm and brush set.

    Leonora has also collaborated with brands to create some exclusive products like a Nibbling x My Baba teething rattle made from natural beech and silicone and a Zita West x My Baba children’s multivitamin and probiotic powder.

  • orveda

    Orveda is donating hand sanitiser to global communities in need

    With the support of Cervin, its partner factory in France, Orveda is donating five tons of hand sanitiser gel to humanitarian associations worldwide. The sanitiser, containing 70% alcohol, is approved by the World Health Organisation, and is available in five or one litre packaging along with 250 travel-sized bottles.

    Orveda has targeted disadvantaged populations, local communities and migrants and their donations are being distributed to Paris migrants by Médecins sans Frontières and to disadvantaged communities in Bangui, Mali and Tchad by Solidarités International.  Orveda is also donating to the London Ambulance Service and to local communities across France, including to hospitals, schools, nurseries and firemen in co-founder Nicolas Vu’s hometown of Yvelines.

    Sue Nabi, Orveda’s co-founder and CEO said, ‘As a small business, we have done everything within our power and made all efforts to make a difference in the UK, Europe and Africa.’

  • Argentum

    Argentum Apothecary is donating £1 million worth of products to NHS workers

    Following the early and complicated birth of her son, Jax, Argentum Apothecary founder Joy Isaacs spent nearly three months in hospital. There she witnessed the physical and emotional toll the pandemic is taking on frontline staff who have to wear PPE while giving critical life-saving care. Now safely home, Joy will be donating more than £1 million worth of Argentum’s la potion infinie to NHS frontline workers.

    The brand has already delivered jars of the healing and protective cream to staff at St Mary’s Hospital in London, Great Ormond Street Children’s Hospital, University College London Hospitals (UCLH), Derriford Hospital in Plymouth and many more.

    Says Joy: ‘I hope each jar offers some relief from tired and sore skin and gives each person just a moment of self-care. We’ll keep going until we’ve given to as many frontline NHS workers as we can. We’re beyond proud of our incredible NHS heroes and honoured to play a part in the national effort to support these amazing men and women on the frontline. I give with all my heart, and to those who saved my son, giving us the gift of life, thank you!’

  • 111Skin Y Theory Day Cream

    111 SKIN’s co-founder has created products specially for NHS workers

    111 Skin’s Co-Founder, Dr. Yannis Alexandrides, is behind the creation of new products to help NHS workers. Having to wash their hands every minute of the day is obviously taking its toll on doctors’ and nurses’ hands so 111Skin has created a special handcream for them. It’s also donating its Y Theorem Day Cream to help deal with the irritation from the masks and heal the skin.

    Dr Yannis Alexandrides says, ‘I stand with all my fellow nurses and doctors who are on fighting this epidemic on the frontline. My family – both at home and at 111SKIN – cannot thank them enough. We are donating 800 of our Y Theorem Day Cream’s to help deal with the damage from wearing Surgical Masks and are in the process of creating hand lotions which will also be donated to our local hospitals.’

  • Daylesford Harvest Festival

    Daylesford donates all surplus food to the Felix Project

    For the past four years Daylesford has given all surplus food from its London farm shops to The Felix Project, a charity that redistributes food that cannot be sold and would otherwise go to waste. Currently, up to 40 tonnes a day is being delivered into emergency food hubs and hospitals as well as being made into meals and delivered direct to those in need.

    In addition to hosting fundraisers and operating a volunteer programme in the capital for The Felix Project, Daylesford is launching a new seasonal ferments range using gluts from its organic market garden, with 100 per cent of the profits going to the project. The brand hopes to raise an additional £10,000 a year for the charity through the sales of this range.

    Says Carole Bamford, founder of Daylesford and The Daylesford Foundation: ‘The Felix Project’s work to supply nutritious food to communities in need is extremely close to my heart. But at a time when some families are going for days without a proper meal, the organisation’s critical work is needed more than ever.’

  • The Beaumont Hotel Mayfair

    The Beaumont is donating a percentage of its Gift Vouchers to NHS Charities Together

    For ever Gift Voucher sold to The Beaumont or  The Colony Grill between 20 April and 31 December 2020, a donation of 20% of the purchase price will be made to NHS Charities Together.  This also applies to spa treatments as well as to stays in the hotel and meals.

  • Chewton Glen. Hampshire

    Chewton Glen is donating produce from its on-site organic farm to The Empty Bowls Project

    Five star Hampshire-based hotel and spa, Chewton Glen, has partnered with a local not-for-profit organisation, The Empty Bowls Project to feed those in need. All food on Chewton Glen’s farm and in its greenhouses is grown organically without pesticides and while the hotel is shut, the property’s Estate Manager, Darren Venables, is making sure none of the product is wasted.

    The Empty Bowls Project is a worldwide initiative launched in the New Forest. The concept was developed around local potters making bowls to sell full of locally made soup with all profits going to the New Forest Basics Bank which supports low-income families. The soup is delivered locally and all leftover soup frozen and delivered to local food banks.

  • Jet Candy

    Jet Candy has built on its cult jet leg remedy to create a new offering for the ‘new normal’

    Jet Candy is known for looking after passengers’ in-flight wellbeing with its phenomenally popular natural jet lag remedy. It’s now working round the clock to adapt to ensure it can help travellers feel safe and protected as much as possible while they travel.  It’s now developing HandSan, a new package that will include hand sanitiser gel, complementary HandSan cream to relieve sanitising irritants, HandSan gloves and face masks.  These packs will also be available for hotels.

    Says founder Ros Milani Gallieni, ‘At the moment, travelling feels like a distant dream for most of us but a trend to expect from the luxury long-haul market is possibly “second-attempt” trips.  These will be once-in-a-lifetime holidays from infrequent travellers like honeymooners or those on special anniversaries who had to cancel first time round due to coronavirus travel restrictions.   We’ll be there to make sure travellers feel safe from airport to hotel lobby.’

  • Noxy Brothers

    Noxy Brothers are giving free coffee to NHS hospital workers

    Pre-fab espresso bar provider Noxy Brothers is shifting operations to offer free coffee to NHS staff working on the frontline.

    Noxy sparked the initiative by moving its Burlington Arcade coffee bar to NHS Northwick Park for four weeks, providing free, speciality, barista-made coffee to all 3,000 NHS staff every day at the hospital, which is at capacity dealing with Covid-19. It is planning further pop-ups at other London hospitals desperately in need of good coffee following the closure of many of the larger coffee chain concessions.

    Founded in 2017 by two lifelong best friends, Noxy Brothers’ mission was to supply speciality coffee to large commercial office buildings through pre-fabricated bars that could be set up within reception areas. Within a year-and-a-half the duo had opened seven of these in the heart of London, with three more slated for opening this spring. The impact of Covid-19 has not only slowed this progress, but also left the business with a surplus of coffee stocks – hence the hospital pop-ups.

    Noxy has also set up a GoFundMe page, Noxy Bros x Heroes, to raise money for a partner charity, Help Them Help Us, established by NHS workers to provide financial support, equipment and counselling to hospital frontliners. It can be found here.

  • Caring Foundation

    The Caring Foundation is bringing together teams to feed the NHS and the vulnerable

    Hospitality entrepreneur Richard Caring is bringing together volunteer teams from across Britain and Ireland to feed the NHS and vulnerable communities.  Under the auspices of The Caring Foundation, teams from across Richard Caring’s hospitality network are now preparing and delivering gourmet meals to NHS workers and vulnerable communities in London, Manchester, Dublin and Glasgow.

    Caring’s London restaurants include the legendary Le Caprice, Scott’s, Sexy Fish, Harry’s Dolce Vita and 34 Mayfair, while Bill’s and the Ivy Collection have outposts around the UK. He also owns private members’ club Annabel’s, which has opened its four kitchens to make at least 5,000 meals a week for NHS staff in the Chelsea & Westminster and West Middlesex University Hospitals. More hospitals will be added as the operation scales up, including St Thomas’s and St Mary’s. Event technical production specialist Maestra is using its vans to deliver the meals to hospitals daily without charge; and suppliers including Pret, Detox Kitchen, Hippeas and Virtue Drinks have also contributed.

    Elsewhere, in partnership with London’s biggest food redistribution charity The Felix Project, The Ivy Collection is cooking up its world-famous shepherd’s pies, Bill’s is providing its popular Thai green chicken curry, and the restaurants under the Caprice Holdings umbrella – Scott’s, 34 Mayfair and Sexy Fish – are providing their legendary fish and chicken pies, chilli con carne and mac ‘n’ cheese to feed 20,000 people. Recipients include isolated elderly people, children who cannot currently access school meals, families with no income and NHS workers. All teams are working safely and within government guidelines.

    The first regional outreaches are planned for Manchester, Dublin and Glasgow with more cities to be added as soon as logistics are safely organised. Richard Caring said: ‘This is a time for reflection, patience, understanding, cooperation, trust, belief and, most important of all, action! We have a hub of collective kitchens in London and tentacles across Britain, and we are blessed to have the most amazing staff and suppliers who truly want to help, even though there is risk involved. We applaud the wonderful network of our guests, members and friends for being so generous… with donations and offers of support. Together we are strong and can make a real difference.’

    The Caring Foundation was founded by Richard and Patricia Caring in January 2020.

  • Penhaligon's

    Penhaligon’s donates to hospitals and offers Instagram conversations

    Penhaligon’s has gifted Quercus Hand Wash, Body Lotion and Soap, Blenheim Bouquet Soap and Violet Lip Balms to NHS staff in hospitals around Britain, including UCLH (University College Hospital London), Whipps Cross in Leytonstone, Addenbrookes in Cambridge, South Warwickshire and Hairmyres Hospital and Queen Margaret Hospital in Scotland.

    To continue engaging its customers, it is offering two live Instagram conversations a week. In Afternoon Tea with Penhaligon’s, Alexandra Cernanova, who is in charge of the brand’s global PR and social media, talks to fragrance expert and Penahligon’s Education Manager Dominic Collingridge. In one popular episode they discussed fragrances inspired by ladies who went against the grain, with particular reference to The Favourite, inspired by the Duchess of Marlborough.

  • Taylor Howes

    Taylor Howes is designing ‘Rest Nests’ for hospitals

    Two years ago Karen Howes, CEO & Founder of Taylor Howes, set up a charity to redesign and, with the help of many of the brands with whom the company works, furnish one of the nurses restrooms at St Mary’s Hospital, Paddington. Having transformed the dingy space into a welcoming Rest Nest, the company is now working on another Rest Nest at Charing Cross Hospital in Fulham, with more in the pipeline.

    Says Karen: ‘We want to get a Rest Nest into every hospital in the UK to ensure all nurses have access to a room where they can rest and eat in a positive, clean environment. What better way to say thank you to our incredible nurses once this crisis is over than by providing them with better conditions?’

  • Annoushka

    Annoushka launches a competition to design a Charm of Hope

    Jeweller Annoushka, known for her collections of 18ct gold charms, is inviting people to design a Charm of Hope. ‘Sketch, scribble, paint or mould,’ she says, adding that it’s a competition for the whole family and designed to make use smile. Entries must be in by 22nd May and the winning design will be crafted by Annoushka while the three runner-ups will received a £200 voucher to spend online.

    Says Annoushka, ‘At times like these when we instinctively seek lightness, hope, humour and strength, small gestures and personal talismans carried with us, or worn on the skin, have the power to inspire inner strength – so we invite you, to design your own Charm of Hope.’

    Simply share your design and its personal meaning on Instagram, using the hashtag #CharmOfHopeand tag @annoushkajewellery. Entries can also be emailed to 

    Annoushka is also donating 10% of all sales to the coronavirus appeal at her local St Georges Hospital via JustGiving, and encourages the public to do the same.

  • Turnbull & Asser

    Turnbull & Asser and Emma Willis make medical-grade scrubs

    Like many other non-essential business, Turnbull & Asser took the difficult decision to close its stores and workrooms as the coronavirus pandemic worsened. But now a dedicated team of Turnbull machinists and management has stepped up to serve the people who serve our country, creating scrubs for those on the frontline.

    Equipped with personal protective equipment, Turnbull’s skilled workers have returned to the company’s Gloucester workrooms, which have been reconfigured to accommodate responsible social distancing and equipped with new machines to produce utilitarian, medical-grade scrubs. They have already begun work on an initial batch of 4,000 scrubs, and are working on several other initiatives in support of the NHS, key workers, and those who are most vulnerable during this difficult time.

    Says Jonathan Baker, Turnbull & Asser Managing Director: ‘We believe compassion is key to overcoming this historic hurdle, and we hope all employees of the NHS are able to feel truly appreciated for all their hard work. In turning our hand to the production of scrubs, we hope to do our bit in expressing that gratitude.’

    Meanwhile boutique, bespoke shirtmaker Emma Willis, has started her ‘Style for Surgeons’ project, also making scrubs for NHS workers. Emma and her team are making the scrubs from her factory in Gloucester docks, using their own luxury Swiss cotton fabric, which is far cooler than the NHS stock fabric, and donating direct to hospitals. Support the campaign via JustGiving.

  • Coze

    Coze donates luxury robes to NHS workers

    With designer Sophie Paterson, Coze has given 13 luxury monogrammed robes to NHS workers.

    Coze put out an Instagram post asking people to tag an NHS worker who deserved a pamper to recognise their dedication and hard work to keeping us safe.  The post had over 2100 responses from the public tagging their loved ones on the frontline.

  • Woman in Jacket

    Asprey finds an inventive way to contribute to the National Emergencies Trust (NET)

    The retailer of jewellery, leather, silver and other luxury goods Asprey has created a special version of its famous 167 Pendant, with all profits going to the NET.

    Backed by HRH Duke of Cambridge, the NET collaborates with charities and other bodies to raise and distribute money at the time of a domestic disaster and is currently providing support to those on the frontline battling the coronavirus pandemic.

    Says Asprey Chairman John Rigas: ‘We are pleased to partner with NET, an incredible organisation working collaboratively with a range of charities to ensure the maximum amount of money is raised and distributed securely and fairly to help those most affected by coronavirus. Our modest initiative is the least we can do show our support of these incredible and vital institutions working tirelessly to aid those most in need.’

    The pendant has been created in sterling silver with a central amethyst stone on one side and the NET logo on the other. Engraved around the outside is the address of Asprey’s Bond Street flagship store, part of a building once occupied by Florence Nightingale.

    Production of the pendant will commence as soon as the company is permitted to reopen its facilities and is available to pre-order from Asprey, price £220 at

Browse our Great British Brands 2020 here, or buy a print copy of Great British Brands 2020, here