Wellness Trends 2020
The world of wellness is bursting at its seams. New trends, products and experiences are popping up left right and centre, as more and more of us are adopting holistic practises into our everyday lives. So what’s on the cards for this year? We bring you the top wellness trends for 2020 across fitness, spa treatments and mindfulness.
Interactive at-home workouts are all the rage, thanks to a surge in fitness apps, streaming services, hi-tech wearables and cutting-edge equipment – and, of course, due to lockdown measures. It’s a world that’s only going to get bigger – Mintel predicts the UK digital fitness industry will grow to £5.3bn by 2023 (it’s currently worth £4.9bn). Fiit is leading the trend for fitness apps, offering a range of exercise classes through an app, streamed through a device onto your TV, while plenty of fitness studios are offering online classes at the moment. At-home spinning is also gaining momentum, with brands like Technogym (in partnership with 1Rebel) and Peloton selling indoor bikes which allow users to tune into live spinning classes – albeit for a high price: a Peloton bike will set you back just under £2,000.
In its 2019 report, The Global Wellness Summit highlighted the increasing interest surrounding the health benefits of being in nature. This is in part due to shifting demographics: while in 1950 around 30 per cent of the world’s population lived in urban areas, by 2018 that figure rose to 55 per cent, and it’s predicted that by 2050 68 per cent of us will. More and more of us are living in settings with little or no nature, and we’re craving it – hence the influx of nature-based wellness practices. Forest bathing, a Japanese practice which simply means immersing yourself in a forest setting, is one of this year’s biggest buzzwords, with many wellness retreats including it in programmes. Interest surrounding plants, flowers and gardening, meanwhile, has surged – particularly among millennials.
Another example of ecotherapy, this trend was partly inspired by Wallace J Nichols’ book and Ted Talk Blue Mind, both of which emphasise the health benefits of being near or in water. The term ‘blue mind’ refers to the concept that ‘proximity to water can improve performance, increase calm, diminish anxiety, and increase professional success.’ Oceans cover more than 70 per cent of the planet, and recent years have seen a charge to protect them from the effects of human activity and global warming, encouraging us to appreciate their importance. You might not be able to enjoy them at the moment, but check out our round up of the UK’s best wild swimming spots for post-lockdown inspiration.
In summer 2019 London hosted its first Health Optimisation Summit, and biohacking was a big focus. But what actually is it? Biohacking is the practice of altering your body to boost physical and cognitive performance. Tech entrepreneur and founder of Bulletproof Coffee Dave Asprey claims he will live to 180 thanks to biohacking – which, for him, includes stem cell treatments. The UK’s first molecular wellness clinic recently opened in London: BelleCell, which offers hyper-personalised treatment programmes to boost the body’s natural regeneration process. Popular treatments include electric muscle stimulation training, IV light therapy and energised air inhalation – all very futuristic.
According to a review published in the Journal of the American College of Cardiology, most popular multivitamins are a waste of money – but 2020 is predicted to be the year when bespoke supplements take off. Leading the trend is new vitamin company Bioniq, which creates your own personal supplement using a combination of AI, blood testing and nutritionist consultation. The innovative brand recently partnered with the world’s first medical gym, Lanserhof at The Arts Club in Mayfair, to offer their bespoke supplement service to members.
The benefits of yoga are certainly not a new discovery, but the importance of incorporating stretching and mobility into our training will come under the spotlight this year. We’re seeing an increase in classes dedicated to holistic fitness, such as F45’s Mondrian 30, a workout involving a series of dynamic movements to relax, unwind and nourish the body – designed to complement the high-intensity circuit training they’re known for.
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