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Royal Ascot Style Guide

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Royal Ascot Style Guide

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Ascot 2020 is on on the horizon (16 – 20 June 2020). And the biggest question on everyone’s mind is, of course, ‘what are you wearing?’…

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Ascot Style Guide

Thankfully, the 2020 style guide has been announced to steer us in the right direction. Keeping with tradition – the prestigious racing event has been running since 1711, after all – there are still some key guidelines to follow. For example: ladies, it’s important that your dresses and skirts are of modest length in the Royal Enclosure, whilst a hat is a must. Gentlemen must be suited and booted in full morning dress, waistcoat, top hat, tie and all. View the full list of rules and guidelines here.

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But as with every year, fashion evolves and so too does the Ascot style guide,  in partnership with luxury cruise brand Cunard, which this year comprises an abundance of British and sustainable brands, along with pretty pastels, playful ties, sequins, feathers and more.

Ascot Style Guide

Ascot, The Times Magazine and Times LUXX style director, Prue White, have curated a spectacular style guide suited to every enclosure, including an eclectic range of brands, from Philip Treacy and Lock & Co to Reiss and River Island.

Of the style guide, chief commercial officer Juliet Slot commented:

‘Royal Ascot sets the trends for event dressing across the summer season and we’re really pleased that we are recognising both British designers and sustainable fashion as key 2020 trends in this year’s Royal Ascot Style Guide.

Ascot Style Guide

‘Each year we carefully curate a selection of fashion-forward looks suitable for each of the four distinctive enclosures. We are also delighted to have included a number of sustainable labels this year, in-line with the changing face of global fashion, and rental and resale sites that are set to continue growing in popularity.

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‘This year’s team has delivered a strong edit of key looks which, combined with the best of British millinery, will maintain Royal Ascot’s position as the ultimate fashion event in the racing calendar and continue to shine a global spotlight on summer style. We are extremely grateful to Cunard for their continued support as we continue our brand partnership for a third year.’

See below for our Ascot Style Guide 2020 highlights…

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Photographer: Carla Guler | Stylist: Pru White

Royal Ascot will be held from Tuesday 16th – Saturday 20th June 2020. Early Bird Tickets available until 31st March 2020, from £32pp. Fine Dining Packages starting from £277+VATpp and Private Box Packages from £745+VATpp.


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