Ascot Style Guide

What Happened At Royal Ascot?

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Roayl Ascot 2021 (15 – 19 June) is now over, and if you missed any of the action, you can catch up with everything here. 

Royal Ascot 2021

Highlights & Racing Previews

Royal & VIP Arrivals

If you’re getting in on the action at home, the biggest question is, of course, ‘what are you wearing?’. 

Thankfully, the Royal Ascot 2021 Style Guide is here to steer us in the right direction. In keeping with tradition (the prestigious racing event has been running since 1711), there are still some key guidelines to follow.

Daily Shopping: The Luxury List

Royal Ascot Style Guide

For example: ladies, it’s important that your dresses and skirts are of modest length in the Royal Enclosure, whilst a hat is a must. Gentlemen must be suited and booted in full morning dress, waistcoat, top hat, tie and all. View the full list of rules and guidelines here. Note: only the Royal and Queen Anne enclosures will open this year due to the current restrictions placed on sporting events.

As with every year, fashion evolves and so too does the Ascot style guide, which this year, in partnership with Swiss watch brand Longines, comprises an abundance of British brands, with a real emphasis on sustainability.

Royal Ascot Style Guide

British stylist and ‘queen of thrift’ Bay Garnett was appointed this year to source an array of pre-loved garments from the likes of vintage emporiums and resale sites. Advocating for a more sustainable and eco-conscious way of shopping occasion wear, the style guide – shot by photographer Tom Craig – still features a range of prominent luxury brands, from Chanel to Saint Laurent, sported alongside vintage stores and charity shops.

‘Royal Ascot is one of the most glamorous and traditional events of British sporting life. To have an opportunity to bring second hand into this context was very exciting and I jumped at the chance!,’ says Garnett. ‘This is exactly the sort of event that can change the perception around second hand clothes. I hope that this year’s Style Guide shows that by buying second hand, it is not only a better choice for the environment but is also a way to dress in a fun, individual and stylish way.’

Royal Ascot Style Guide 2021 Highlights

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Ascot Style Guide

Royal Enclosure

Dress: Erdem, £1,400

Hat: Rachel Trevor Morgan,£1,395

Shoes: Manolo Blahnik, £665

Bag: Aspinal of London, £495

Ring: £18,000 / Earrings: £32,000, both Garrard

Ascot Style Guide

Royal Enclosure

Dress: Zimmermann, £2,400

Hat: Awon Golding, £895

Couture made-to-order Shoes: GINA, £650

Ascot Style Guide

Royal Enclosure

Navy Morning Coat: £690 / Navy Trousers: £240 / Pale Pink Waistcoat: £290 / White Shirt: £145 / Silver Tie: £85 / Pocket Square: £35, all Favourbrook

Top Hat: Oliver Brown, £500

Cufflinks: Deakin & Francis @ MATCHESFASHION, £125

Shoes: Russell & Bromley, £275

Ascot Style Guide

Queen Anne Enclosure

Two-Piece Suit: Gucci at My Wardrobe HQ, £34 per day to rent

Hat: Victoria Grant, £2,149

Shoes: Roger Vivier at My Wardrobe HQ, £15 per day to rent or £160 to buy

Ascot Style Guide

Queen Anne Enclosure

Dress: The Vampire’s Wife, My Wardrobe HQ, £17 per day to rent

Flower Head Piece: Ipek Ross for Unique Flowers, £140

Belt: Stylist’s Own

Shoes: Prada at My Wardrobe HQ, £13 per day to rent or £240 to buy


Ascot Style Guide

Queen Anne Enclosure

Jacket: £345 / Trousers: £105 / Shirt: £70 / Tie: £59 / Shoes: £240, all Oliver Brown

Watch: Longines, £1,750

Images created in conjunction with C&TH Fashion Director Nicole Smallwood and photographer Rachell Smith. Royal Ascot runs from 15-19 June 2021;