From loud and proud ‘Feminist’ shirts to Vivienne Westwood’s climate revolution tees, slogan t-shirts have earned iconic stature in the fashion ranks. Now, brands are going one step further and donating t-shirt sale proceeds to a charity or cause of choice, be it in support of Pride, the environment or efforts to reduce the impact of Covid-19. Make a fashion and philanthropic statement all at once with these do-good slogan t-shirts. The Best Sustainable Fashion Brands
17 Slogan T-Shirts With a Cause
PROJECT EARTH Limited Edition T-Shirt by Riley Studio, £60, riley.studio
Why buy? Riley Studio is all about environmentally kind and conscious fashion, hence its recent collaboration with Selfridges for sustainability initiative Project Earth. This slogan tee has been designed exclusively for the cause, crafted with an eco-friendly combination of recycled cotton fibres and GOTS certified organic cotton.
Lacoste L12.12 Polo Merci, £110, lacoste.com
Why buy? An alternate take on the classic Lacoste polo, this limited edition design which features a back-stitched red heart, has been created in thanks to the International Federation of Red Cross and Red Crescent Societies volunteers, in which 100% of all proceeds will be donated to organisations.
Gandys Distance Yourself Cotton T-Shirt, £9.99, gandyslondon.com
Why buy? A stylish reminder to social-distance, this limited edition 100% cotton Gandy tee raises awareness about the necessity of physical distancing amidst the pandemic.
Project Feelgood Love Is The Drug, £25, projectfeelgood.co.uk
Why buy? Project Feelgood’s aim is ‘to spark, supply and spread positive energy as far as we possibly can’ – if that isn’t a reason to wear a tee, then what is? Plus, every t-shirt is ethically produced and designed with organic cotton, whilst £1 from every sale is donated to children’s mental health charity YoungMinds.
Michael Kors Watch Hunger Stop LOVE T-Shirt, £30, michaelkors.co.uk
Why buy? 100 percent of all profits are donated to children in need via the United Nations World Food Programme, the largest ever humanitarian organisation working to end world hunger. Be sure to take a selfie in your tee – Michael Kors is donating an incredible 100 meals for each customer who posts a picture in their shirt with the tag #watchhungerstop.
Pride Graphic Women’s Tee, £25, puma.com
Why buy? Show your support of the LGBTQ+ community with this Puma t-shirt inspired by and celebrating Pride.
Lisa King X London Flower School Flower Tees, £75, lisakinglondon.com
Why buy? Print artist Lisa King and the eponymous London Flower School have united to produce a limited-edition range of unisex floral t-shirts, in which 10 percent of proceeds will be donated to the Dancers Network relief fund, an important cause to Lisa who is herself a Hustle dancer.
ANINE BING Ramona Sweatshirt Empowerment, €169, aninebing.com
Why buy? A stylish expression of self-empowerment, a portion of profits from each Ramona Sweatshirt sold will be donated to Every Mother Counts, the vital organisation ‘improving maternal health’.
Bella Freud Peace And Love T-shirt, £ 25, wearitforwarchild.com
Why buy? What’s more important than peace and love? Bella Freud has designed this slogan tee in support of War Child UK stating ‘I urge everyone to help give children the chance in life that they deserve by donating or purchasing an item from the Wear It For War Child collection.’
Too Close For Covid Too Close Repeat T-Shirt, £18, toocloseforcovid.com
Why buy? Part of FutureBrand’s social distancing campaign, all proceeds from the label’s #TooCloseforCovid range will be donated to the World Health Organisation’s COVID-19 Solidarity Response Fund.
Timberland Nature Needs Heroes T-Shirt, £24, timberland.co.uk
Why buy? Eco-friendly (made with 100% organic cotton) and designed for a good cause, this ‘Nature Needs Heroes’ tee references Timberland’s ongoing global eco-campaign to plant 50 million trees by 2025.
Ralph Lauren Pride Unisex Sweatshirt, £79, ralphlauren.co.uk
Why buy? Part of Ralph Lauren’s limited-edition Pride capsule collection, 25% of each purchase of this unisex fleece will be donated to Stonewall Community Foundation, a charitable organisation supporting the LGBTQ Movement.
Vivienne Westwood T-shirt, £25, wearitforwarchild.com
Why buy? Featuring a striking print designed by none other than the iconic Vivienne Westwood, this stand-out t-shirt supports War Child’s campaign against the UK government’s arms sales with Saudi Arabia and the devastating war in Yemen.
Thank You NHS T-shirt, £20, kindred.teemill.com
Why buy? Show your support for NHS carers with this vibrant rainbow ‘thank you’ tee, worn by the likes of Pixie Lott and Laura Whitmore, in which all proceeds are donated to NHS Charities Together.
Ralph & Russo For War Child T-Shirt, £27.50, warchildcrowdfunder.co.uk
Why buy? The proceeds from Ralph & Russo’s limited-edition design will go towards War Child’s Emergency Coronavirus Crowdfunder, supporting children who already live in some of the most dangerous places on earth. Plus, with celebrity fans including Vanessa Kirby and Florence Pugh, you’ll be in good company.
PANGAIA Bee The Change T-Shirt, £57, thepangaia.com
Why buy? Bees are essential to our ecosystems and therefore our survival, yet their numbers are dwindling. Available in black, white and – of course – yellow, every t-shirt sold will support the Bee The Change fund, with 1% of proceeds donated. start the slideshow
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