Made With Love Tom Daley

Tom Daley Drops a Cottagecore Knitwear Line, Made With Love

Fashion /


Tis the season for a Bridget Jones style jumper

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Tom Daley’s passion as a knitting hobbyist first went viral whilst stitching poolside at the Toyko 2020 Olympics. Today, the Olympic diver has dropped his first knitwear brand, Made With Love – and it’s perfect. 

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Tom Daley Drops a Cottagecore Knitwear Line, Made With Love

Made With Love Tom Daley

Image courtesy of Made With Love

Ever since Tom Daley was snapped knitting poolside, there’s been a frenzy of attention on his hand-stitched creations whether that’s his medal pouches or Team GB cardigan. As a result, his knitting Instagram account @MadeWithLoveByTomDaley gained over one million followers in just two weeks, which now boasts a humble 1.4m followers.

The collection dropping today is named 1896. It’s a tacit nod to the year which held the first international Olympics games in modern history, and it’s the running theme of inspiration for the collection which ranges from the novelty to every day: featuring knit kits for jumpers, cardigans, accessories.

Made With Love Tom Daley

Image courtesy of Made With Love

Using biodegradable and renewable pure wool, the collection is tailored to both the beginner and knitting enthusiast, across a price range from £30 to £220. Each kit comes with all the needles, yarn and knitting patterns you need to create your own masterpiece. Within the collection, Made With Love is launching a Christmas jumper and a Christmas stocking where each product can be personalised and tweaked to someone’s own style by choosing their own chunky yarn colour. Perfect for Christmas.

Like many people during the pandemic, the Olympic swimmer found knitting a great way to alleviate the stresses of everyday life. ‘Over the past two years, knitting has been my saviour,’ Tom says. ‘It’s been a form of mindfulness in between training and competing, and a way to pass the time while I’ve been travelling or sat at home during lockdowns. I bring my knitting everywhere and I feel like I’ve accomplished something every time I make something new. I like to think knitting is making a comeback so I look forward to people giving it a try if they haven’t before, making things they can actually wear.’

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