Sustainability at Country & Town House


When we attended the Creating the Future Conference in 2019, hosted by Weatherby’s Bank, it confirmed that we were on the right track when it came to highlighting the importance of featuring sustainability changemakers in the magazine –  and prompted us to go further towards promoting the issues surrounding the subject. A group of the most inspiring talkers held our attention in an almost eerie silence as they spoke eloquently and persuasively about the issues that confront us each and every day.

These visionary leaders (among others), many of whom we have gone on to follow or to give space in our own media, inspired us to continue adapting both our personal and company ethos. They include:

James Thornton, CEO of ClientEarth

Founder of the environmental legal charity whose sole aim is to protect the interests of the earth and those who live on it. It is down to ClientEarth that the UK will have cleaner air (they sued the British Government over this three times and won) and why no new coal fired power stations will be built in Europe. They work at a governmental level and have huge leverage. They use the power of the law to ensure companies/governments/corporations put ecological concerns and climate change on the same level as profit – and it’s working.

Mark Stevenson, author and activist

Reluctant futurist, award-winning author and speaker, Mark helps governments, corporates and third sector clients think beyond Covid19 to the better world we can build next.

Isabella Tree

Isabella Tree is an award-winning author and travel writer. Together with her husband, the conservationist Charlie Burrell, she has pioneered the ‘wilding’ movement to help increase biodiversity at Knepp, her home in West Sussex. She has now become a global voice – recently guest editing Granta’s ’Second Nature’ edition.

Celia Pool, founder of Dame

DAME has created the award winning, world’s first reusable tampon applicator to combat the massive plastic waste in this sector. They launched this alongside their organic cotton tampons which are hypoallergenic and biodegradable. DAME is built on the belief that women and the planet deserve better.

Arizona Muse

Arizona is a model, mother, consultant and environmental advocate. She would like to see a world in which the environment comes back into balance, eliminating threats like global warming and the loss of biodiversity. Everything she does personally and professionally strives towards this vision. She uses her platform as a model to raise awareness about these issues. She consults fashion brands to transition into a regenerative and sustainable future by reducing their environmental footprint, raising their social impact and promoting the positive changes they make.

Henrietta Courtauld and Bridget Elworthy, the Land Gardeners

The mission of The Land Gardeners is to work with gardeners and farmers to improve the health of the land – creating beautiful, healthy plants, gardens and farms brimming with biodiversity and life – all founded on healthy soil. They also run workshops, exploring healthy plants, healthy soil and biodiverse, living gardens.

Carolyn Steel, author

Carolyn Steel is a leading thinker on food and cities. She is the author of the award-winning Hungry City: How Food Shapes Our Lives (2008) and Sitopia: How Food Can Save the World (2020). Her concept of sitopia, or food-place (from the Greek sitos, food + topos, place) has gained broad recognition across a wide range of fields in design, ecology, academia and the arts.

We realise we have a long road ahead but by constantly seeking knowledge and consciously choosing to highlight the brands, people and companies who are doing the right thing when it comes to sustainability – which includes transparency, use of materials, fairtrade, reduction of carbon footprint, engaging and helping local community – we ourselves can begin to do the right thing.

To this end, whenever we mention a brand with sustainable credentials we will flag it, allowing consumers to have an informed choice. Every Tuesday of every week we pledge to only publish content online and on social media that concerns sustainability. We will continue to find the inspiring stories and people that can help us all.

We will also explore the journey to becoming a BCorp, a business that balances purpose and profit. BCorp companies are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using businesses as a force for good.