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Hot Openings: New London Hotels

Looking for the latest luxury offerings in the capital? The search ends here…

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You’re not exactly short of options when it comes to finding luxury hotels in London. But what is the hottest new hotel in London? Where are the fashion crew flocking too? Which new London hotel has the design set buzzing? From boutique openings to big name flagships, find out the newest hotels in the capital with our guide.

New London Hotels 2020

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  • The Guardsman

    The Guardsman

    Where? Buckingham Gate

    When? Early 2020

    This luxury boutique hotel, a member of Preferred Hotels & Resorts, will aim to offer personal service to match that of a private members’ club. With 53 individually designed rooms and six exclusive residences across the top three floors, these super-luxe city retreats will comprise a selection of one, two, and three bedrooms, along with sumptuous living spaces, dining areas, and fully-fitted kitchens. The restaurant will be open to residents and their guests only, featuring menus developed from seasonal produce sourced from carefully selected London markets and organic farms.


  • The Mayfair Townhouse

    The Mayfair Townhouse

    Where? Mayfair

    When? September 2020

    Set to be the fifth luxury hotel from Iconic Luxury Hotels, the group behind the much-loved Clivedon House, Chewton Glen, Lygon Arms and 11 Cadogan Gardens, the Mayfair Townhouse is due to open its doors this September. Situated near London’s Green Park on Half Moon Street, The Mayfair Townhouse will offer 172 rooms & suites (including 2 Penthouse Suites and Garden Suites), The Dandy Bar, private gym and events spaces set within a discreet London address just minutes from Green Park.


  • STAY Camden

    STAY Camden

    Where? Camden

    When? March 2020

    The new residential brand from The LABS Collective, STAY opens its first location in Hawley Wharf, Camden in March 2020. There will be 169 one, two or three-bedroom apartments with a fully-fitted kitchen and living area, designed by Yaara Gooner. The apartments are the perfect base for those wanting space in this lively central hub, with the apartments more than double the size of a typical hotel room. STAY benefits include access to LABS coworking and HOST event spaces.


  • Ruby Lucy

    Ruby Lucy

    Where? Southbank

    When? January 2020

    Munich-based hotel brand Ruby Hotels launches its first UK property ‘Ruby Lucy’ in January 2020 located on the Southbank’s Lower Marsh. With 76 rooms, the interior design will be inspired by the area’s fairs, markets, entertainment and theatre scene, with a carnival theme throughout. With a sleep-science approach to a good night’s rest, all rooms have full soundproofing and blackout curtains.

    How? Nightly rates at Ruby Lucy will start from £110 per night. For more information please visit

  • The Londoner

    The Londoner

    Where? Leicester Square

    When? April 2020

    Set in London’s Leicester Square, The Londoner – also a member of the exclusive Preferred Hotels & Resorts group – will be a huge addition to this bustling West End location, with 350 rooms set over eight storeys above ground and six below. There will also be two cinemas and an urban spa on site along with multiple bar and restaurant offerings.


  • Nobu Hotel London

    Nobu Hotel

    Where? Portman Square W1

    When? Spring 2020

    Set in London’s West End, Nobu London will have 249 guest rooms and suites, a Nobu restaurant, ballroom and meeting facilities, conceptualised by London- based architecture and interior design firm, David Collins Studio and Make Architects.


  • Aerotel London

    Aerotel London

    Where? Heathrow Terminal 3

    When? October 2019

    This nap-focussed hotel is open 24/7 and offers flexible booking packages from 6-hour stays, so guests can check-in and out around-the-clock and save money not having to book for a full night if they’re in transit. The whole experience is focused on sleep quality, with soundproofing, warm lighting and comfortable bedding. There’s no excuse to be late to the gate when you’re a stone’s throw from security…

    How? Rates from £50 for a 6-hour stay